The Clothing Store National Day Promotion Method Makes Your Business Better.
Every year, "golden nine silver ten" is the festival we all value most.
Couture
In order to do a good job in sales during the national day, the owners opened the battle early and planned various promotions.
But how to win in the National Day promotion war, and create the peak season of clothing sales season, still need to pay a "Kung Fu".
How many promotions do you usually use for the three major promotion methods?
Price concessions are the most direct and traditional ones.
Promotion method
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During the national day, most customers were buying new clothes for the new season. The effective "XXX yuan reduction of XXX yuan" activities can effectively encourage consumers to buy more clothes at the same time.
When carrying out "full reduction" activities, we must pay attention to the pricing of commodities. If the price of a garment exceeds the set price, or the amount is very large, we need to buy ten pieces and eight pieces to get enough, so the sales promotion effect will be weakened.
The price range of the "XXX yuan" is best set at the price of two to four clothes, so as to achieve the purpose of promotion.
Because most of the shop's target customers have regional restrictions, they should choose the media to aim at these target customers.
Generally speaking, it is not recommended to use mass media such as TV coverage and scattered.
It is best to use cheap and targeted leaflets, posters, or even one to one communication among members, thus saving costs and ensuring their effectiveness.
Gift giving
It is also a common tactic adopted by many fashion dealers.
There should be a choice in the gifts: some businesses choose to give gifts or special items when they are engaged in activities. They often choose to pick them up carelessly. Actually, the choice of these gifts is very knowledgeable.
The choice of gifts should be in line with the needs of the target population. If they are eager to get something or some seasonal goods, they must not set up products that customers do not need or can not afford; discounts should be opened up. The purpose of the gifts mentioned above is to attract people, but they can not bring profits. The purpose of our sales promotion is to sell and profit, so we must open the front line on the discounted goods, plan and design ahead of schedule, and strive to maximize profits.
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