The Secret Of Discount In Clothing Store Management
For Clothing promotion, we must grasp certain discount skills.
Many times, businesses discount for better implementation of sales.
Discount is one of the magic weapons of promotion.
In fact, there are a lot of knowledge about the discounts in the business of clothing. Now, to find out the secrets of these discounts together.
In various places
Sales promotion
Consumers are most interested in the "season discount".
Because during the pition season, the clothes of the last quarter will be thrown out as soon as possible.
Sale
The fastest way.
Many shops also offer discounts during festivals and large events, and are also popular forms for consumers.
From the most popular way of promotion, the main focus is on reducing prices.
Because of the pursuit of cheap and beautiful consumer attitudes, most consumers tend to discount sales of those with brand guarantee, and discount is regarded as the only magic weapon for clothing brand marketing.
Limited time and limited discounts are also a way for merchants to discount.
That is, at a certain time discount, some businesses even offer some time special prices, which can enjoy more discount on the usual discount.
Although the discount method is relatively new, it is a very popular form of promotion from the consumer response.
Marketing seems to have become
Garment industry
The most indispensable link, but marketing is one of the weakest links in the clothing industry.
For the clothing industry, "winning the brand and image is king" has become the general trend.
Brand is the only way to win in the market, and marketing is a powerful way to create brand.
Walking on the street, there is no shortage of shops showing "discount" notices.
Related links:
How much do you know about the operation skills of outdoor stores? Today, Xiaobian uses short words to introduce three easy to ignore business skills.
Why some people succeed depends on their detail management. Now let's tell you the management skills.
1. gold position display business skills.
Because the height of commodity display stands is generally the most common from 90 to 180 centimeters, and the height of customers' chest to eyes is the best display place.
Therefore, this part of space is known as the "golden space" by the industry.
Because people who buy this part of the products are mainly male customers, the height of gold space is 85 to 135 centimeters, that is to say, the outdoor barbecue stove and portable folding table in this part of the space have higher profits and larger demand.
In addition, 60 to 85 centimeters and 135 to 180 centimeters are more convenient for men, such as raw cotton sticks, flint and so on, but the gross profit margins are relatively small.
This is a very useful outdoor shop detail, which is mainly a customer convenience.
2. if investors choose a physical store operation, be careful not to open shop in the outdoor stores. After all, investors are less professional than other brand outdoor stores. Customers can easily find out the advantages and disadvantages through comparison.
If your outdoor products are of good quality and brand reputation, this business skill can be ignored.
3. if investors choose to shop online, or ask for help from a number of "old rivers and lakes", and get goods from them, such an easy to join the invisible business alliance, the advantage is that they can get more market information, and concurrently enter and deliver goods, and the cost is low. In addition, it will help greatly enhance the reputation of online stores.
The outdoor accessories store's operation tips and details have been finished for everyone. They are all very practical. Do not belittle any detail. That may be the store's life and death.
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