Gold Jewelry Festival Sales Steady, Cold And Cheerless Is Not Normal.

Although three days before a long vacation, it is much more expensive to go out than shopping in the mall, but the reporter learned from several shopping malls that the sales volume of gold jewelry is relatively stable.

"Because these days of cooling is not particularly obvious, so the consumption of autumn clothes is not yet fully realized.

In contrast, gold has been on the low side for a long time, coupled with the mew Street subsidy activities, and the purchase of small ornaments.

West City Square staff said.

Chen Jie of Jie Bao jewelry department has been working overtime in the mall these days.

On the first day of his duty (October 1st), a guest bought a gold bar worth 2 million directly at the counter.

"But this is a coincidence.

Generally speaking, the sales volume of gold in these three days is relatively stable. The best selling item is the small ornaments priced at 1000 yuan -2000 yuan, such as pendants, rings and so on, generally weighing about 3-5 grams.

Compared to the sales of gold jewelry sales in the "steady", less activities and people flow support stores, sales are still far less than expected.

A gold jewelry brand located in Yanan Road flagship store manager told reporters that this year's overall holiday and last year's year-on-year is not ideal, "only October 1st, 2 days."

At least 30% less than last year. "

The store manager said, "however, it will not be ruled out that there will be a rebound in a few days after the long holiday, because everyone has enough to go home, especially if they intend to get married in the second half of the year, which may lead to another wave of consumption."

"People thought that the National Day was crowded, and they went out very early. As a result, there were so many people in the mall that they didn't have much imagination. Even if they didn't have lunch at noon, Miss Pan, who lives in Binjiang, got out the first round of holiday photos in the circle of friends in the morning of October 1st.

Because she was far away from home and worried about the shopping malls, Miss Pan took her daughter to the city of Yintai city early in the morning to see the cartoon character Le Di exhibition.

As a result, it was discovered in the shopping mall that the parking space was very empty, and there were not many people to see the exhibition, so the Le Di train for children was basically not queued up.

At noon, a family of three went to the 4 floor to find a place to eat. In the past, they had to wait at least half an hour for the weekend.

"The lobbyist traffic should be similar to the usual weekend. There is no special blowout."

West City Yintai city's relevant staff said.

Among them, the main traffic volume is concentrated on catering and parent-child recreational consumption.

Another shopping mall in west of the city.

The consumption on the three day before National Day is almost the same.

"There is no obvious increase in passenger traffic. Restaurants and cinemas are most popular, especially in the cinema, because many new films have been released recently, and there are many movies in the mall these days."

Xicheng square related staff told reporters that he said, in the past three days, the cinema is basically full every day.

Reporters have been asking many shopping centers.

The answer is basically the same: Although there is no final relevant statistics, according to the situation of the shopping malls, the retail sales for the first three days of the holiday are still relatively thin.

A staff of a shopping mall even speculate that the traditional department stores of golden week this year will continue to decline compared with last year.

"Last year, there was a small number of queues at the cashier, but this year there was no more."

The staff said.

"This has much to do with the change of understanding of the National Day holiday.

This is the longest holiday in a year except for New Year holidays. More people choose to travel and visit with friends and family at this node instead of shopping. "

An industry analysis, "businesses actually understand this reason, so an important wave of sales nodes have been completed before the national day, through the sales promotion and other promotional activities."