How Can Baublebar Dominate Fast Fashion Jewellery In Five Years?

BaubleBar, the Internet jewellery start-up known for selling cheap fashion jewelry, has been established for less than 5 years, and its order has increased two times since its establishment.

Daniella Yacobovsky and Amy Jain worked together in the same investment bank and went to Harvard University to read MBA.

Two people thought of a shopping accident: there was a huge gap between high-end jewelry and cheap ornaments. The idea finally turned into real business action.

In 2011, two people launched the cheap fashion jewelry.

Website BaubleBar, one online, has set up the seed capital of the famous venture capital fund Accel Partners, and its monthly sales increased by 23% on the line. It soon got $4 million 500 thousand from Greycroft Partners.

According to Fortune magazine, BaubleBar got a new round of $10 million financing last year.

The company's sales situation was not disclosed.

Business Insider, the US website, summarizes the main reasons for the success of the girlfriends partnership's Internet start-ups in a short time, which may give some inspiration to Internet entrepreneurs.

Girlfriends entrepreneurship, cooperation is endless.

When Jain and Yacobovsky accepted the interview with fast company, they both indicated that the success of BaubleBar was inseparable from the tacit cooperation between the two people.

Yacobovsky said: "we can say that we are born to agree, we understand each other's way of work, and two complementary people work together is really helpful."

Jain added: "all of these combined together are really a very good combination of skills."

At present, Yacobovsky is responsible for the company's business innovation, while Jain is committed to day-to-day operations.

Positioning fast fashion

As we all know, fast fashion mode has become the gospel of many industries.

Now, Zara, H&M, etc.

At the top of the retail industry in Pyramid, many traditional retailers are daunting.

Speed is the core competitiveness of fast fashion.

BaubleBar launches 50 to 70 new products a week.

By improving the speed of the supply chain, BaubleBar can meet the needs of female customers at any time.

Last year, Jain told the US website TechCrunch: "we are committed to expanding the fast fashion model to the jewelry industry. Whenever new trends emerge, we hope customers can think of BaubleBar quickly. When customers find us, they will find their choices are right."

The two co founders of BaubleBar are committed to finding the latest jewelry for female consumers.

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Jain explains: "we keep updating ourselves, making us faster and smarter, making sure that we are the sellers that customers are looking for in front of the screen."

On the one hand, BaubleBar excavates customer preferences through regions, age groups, color and material selection. On the other hand, it promotes the products that best resonate with customers by understanding which products the customers purchase, what products they are sharing in their friends circles, and which products are not interested.

The company has derived a formula based on the above two kinds of data to predict the new product themes from two to three months from a brand perspective.

Online and offline

With the expansion of business, BaubleBar began to get involved in physical sales.

This summer, the first official store opened in Long Island's Roosevelt shopping center, after the company had run through guerrilla stores.

At present, lifestyle brands Anthropologie, department stores Nordstrom and Bloomingdales and so on all have BaubleBar jewelry sales.

Facts have proved that offline sales have promoted the company's business development.

Jain said: "offline sales have shown a new direction for the company, and we will continue to develop real retail, because the touch and actual feelings of the product are very important."

At the same time, BaubleBar website still maintains high popularity. "Fast company" magazine points out that the website has 1 million monthly visits.