Wangfujing Department Stores Introduce Business Partnership Management To Expand Power

The top-level plan for state-owned enterprise reform is coming out, and the commercial retail giants who are closest to the market are speeding up. The Wangfujing department store group, which embarked on the third pioneering Road, is undergoing double changes in its organizational structure and strategic transformation. Reporters learned that the Wangfujing department store will split the original business unit and introduce the partnership system. Wangfujing department stores will give management more management authority. After reorganizing the organizational structure, the attraction of Wangfujing department store to market and professional managers is bound to rise, which is critical for sprint shopping centers and two big Chaoyang plates.

Pioneers of change

Liu Bing, chairman of Wangfujing department store, said recently that the third goal of the group's entrepreneurship is to Internet The next business mode is consumer centered, which promotes the operation of commodities and customers. At the same time, it will also promote the whole channel construction and implementation of organizational change and institutional innovation, and create a new customer ecosystem.

After the launch of the reform of state-owned enterprises, the Wangfujing department store, designated as a pilot enterprise, has entered a period of deep reform. East Jiasheng, President of Wangfujing department store group, said that Wangfujing has launched a major organizational transformation from the group level to make state-owned enterprises more popular. East Jiasheng revealed that Wangfujing split department stores, shopping centers, Oteri J and electricity supplier business units and set up companies respectively. 47 stores scattered in 28 cities across the country will realize the regionalization of operation management.

In the recently issued Guiding Opinions on deepening the reform of state-owned enterprises (hereinafter referred to as the "opinions"), it is clear that commercial state enterprises should carry out commercialized operation according to the requirements of marketization, so as to enhance the vitality of state-owned economy, enlarge the functions of state capital and realize the preservation and appreciation of state-owned assets.

Management bundling Enterprises

Dong Jiasheng said that in order to make the enterprises more energetic, the Wangfujing side decided to introduce the partnership system to allow management to hold shares. Dong Jiasheng told the Beijing Commercial Daily reporter that "the reform is now in full swing". This will obviously change the current situation of Wangfujing department store from the perspective of equity incentive. Wangfujing's 2014 earnings report showed that only 49 thousand and 300 of the remaining directors, supervisors and senior managerial personnel in the current and reporting period were Liu Bing and vice president Guo Zhigang. Before the reform, the directors, supervisors and senior managers of Wangfujing have implemented the annual salary system. The annual salary includes two parts: basic income and benefit income. The basic income is determined according to the scale of the company's operation and the level of the listed company and the industry level. After introducing the partnership system, Mr Tung said that management will be closely tied to the interests of the company.

Although this company is a leading position in the industry, there is a gap between the existing salary standards of Wangfujing and the same level of private commercial companies. According to the reporter, at present, most of the stores in Wangfujing department store are responsible for their own system training, and the management team is stable. North Institute of Commerce analysis shows that a stable hematopoietic team is conducive to the development of enterprises, but on the other hand, it also causes insufficient external fresh blood input. Especially in the face of the new retail environment, Wangfujing department stores gradually weakened the department store business, and dabbled in shopping centers and OLE new industries, and needed to get closer to the market. Some of the top quality managers of brands also joined the Wangfujing department store team.

Improving operational efficiency

Equity incentive is only part of the transformation of Wangfujing department store group. Reporters learned that in the past, Wangfujing Department Store Group's organizational structure was mainly composed of shareholders' meeting, board of directors, board of supervisors, office of the board of directors, President and President subordinate departments and regional stores. After the reform, department stores, supermarkets, electricity providers and other business departments of the president will set up independent component companies, and all stores will be divided into regional companies to manage their stores.

In December last year, the Wangfujing department store group had conducted a pilot project in Beijing, and established the Beijing regional center to undertake the main business management indicators of 5 stores, such as Beijing department store, Shuang an shopping mall and Dongan market. The Beijing Regional Centre will be responsible for coordinating the important resources of Beijing's operation and management, including commodities in Beijing. Marketing The centralization of resources and the adjustment of Beijing stores.

According to the reporter, in the past business, Wangfujing department store group store investment is mainly responsible for two aspects: Department Store Department and store investment promotion department. The department store manages all of its stores and has more bargaining power and resource mobilization capabilities. However, this weakens the power of the stores to a certain extent. The management ideas of the leaders of the first line store are likely to deviate from the business department. After the division is set up, the regional center will be established, and the general manager of the store will play a bigger role. The development plan should be formulated to report to the head of the regional center, and the two sides will discuss the business plan to achieve "one shop one strategy" operation.

Industry reform

From the case that has appeared, for all channels Strategic transformation Since last year, the Wangfujing Department Store Group has joined the number of partners since its establishment, purchasing the spring department stores from two aspects of domestic and foreign capital, replenish the orteis plate; holding hands with Taboman group, Hengda Group to develop commercial real estate, developing more shopping center projects, establishing a joint venture with Bailian group and Li Feng Group, developing its own brand, joining Tencent to join the Internet gene, and recombing the construction of the electricity supplier area and the whole channel. At present, the new business ecosystem of Wangfujing department store has taken shape.

According to the "opinions", the commercial retail enterprises represented by Wangfujing department stores are state-owned commercial enterprises in the fully competitive industry and field.

"Opinions" pointed out that such enterprises should implement shareholding system reform in principle, actively introduce other state-owned capital or non-state-owned capital to diversify their stock rights, state capital can be absolute holding, holding relative shares, and can also participate in the stock market, and strive to promote the overall listing. For these state-owned enterprises, we should focus on assessing operational performance indicators, preserving and increasing the value of state-owned assets and market competitiveness.

Perhaps the reform of Wangfujing department store also has reference significance for peers. At present, the brand of Joy City and first business shares are all outstanding in the whole country's business. Faced with the new market competition environment, these enterprises are exploring new market opportunities while opening their stores. They will encounter similar development puzzles with Wangfujing department stores.

According to a senior manager of Joy City, the management of the company is often dug by peers. To this end, some projects in Joy City have launched pilot reforms, including light assets operation mode.