UNIQLO Advertised The Store With The Title Of Hermes.

The picture shows the hot scenes of a store in UNIQLO, Shanghai.

"Using the price of UNIQLO to buy Hermes design" is really a very attractive advertisement.

In October 9th, before the fight

The designer's banner UNIQLO Designer Series appeared, and it attracted people to rob.

Data from Tmall's official flagship store showed that more than half of the goods sold were sold out on more than 50 items on line for 15 minutes, and most of the products had been sold out by two o'clock in the afternoon.

Two o'clock in the afternoon, in Nanjing West Road.

Flagship stores are also busy.

The designers on the first floor are separated from each other, and they need to wait in the queue to enter the area. Of course, they can take the elevator to the third floor to see the series, but they also need to queue up for trial and checkout.

Most people choose not to go to the fitting room and directly cover their bodies to see the effect. They are not suitable to be thrown directly, so the whole area is seen as cluttered clothes and crowded people, as if they really encountered the discount of Hermes.

In terms of the product itself, it is indeed quite different from the UNIQLO, which is represented by lattice shirts on weekdays, with a solid color and a simple cut but a sense of design.

UNIQLO flagship store at two o'clock on October 9th is bustling.

Some doubted whether some people even thought that it was the cooperation between UNIQLO and Hermes, because in the crowded stores, you would hear the argumentation of "Oh, Hermes" there.

In fact, this series is UNIQLO.

Lemaire was launched jointly, and one of the founders of Lemaire was Christopher Lemerre, the creative director of former Hermes.

It is understood that the entire series includes 55 single products, including 30 women's wear, 25 men's clothing, mainly knitted and jackets, from 249 yuan shirt to 1299 yuan coat, the price is really very close to the people.

According to the reporter's observation, three hundred or four hundred yuan knitted sweater is tried to wear the most.

It is not uncommon for fast fashion brands to collaborate with designers to launch a special series. The most frequent and frequent H&M is the most frequent.

H&M's special cooperation with Alexander Wang last year was also snapped up. This autumn, H&M will also launch a series of designer collaboration with Paris luxury brand Balmain (Balmain).

In the industry view, fast fashion brand handheld designers, the purpose is not to increase sales, but to enhance the brand's attention, so that more users know that the brand always changes its style to enhance brand value.

For example, although UNIQLO has been running smoothly in the Chinese market in recent years, most of its clothing styles are based on basic models. Although they are easy to wear, they are not fashionable. But the product series launched with the fashion icon and the French supermodel Ines de La Fressange has been well received since it was launched in 2014. People feel that they can also choose "beautiful" clothes in UNIQLO.

Yin Jianxia, the vice president of Metersbonwe's former director and UOOYAA's founder, thinks that UNIQLO is smart enough to find the former art director of Hermes, and is not unlikely to have a relationship with Hermes. But with the light of Hermes, "UNIQLO has been very successful in brand image building. Apart from marketing, products, vision and services have created a high quality and cost-effective middle-class brand, and this cooperation has added more points to its established brand image."

It is reported that UNIQLO will also take the designer's cooperation series to strike while the iron is hot. In addition to continuing to launch the autumn and winter 2015 with the Ines de la Fressange, it will also first collaborate with the founder and editor in chief of the fashion magazine "CR Fashion Book" in the autumn and winter of 2015.

For designers, cooperation with uniforms like UNIQLO is also beneficial.

Christopher Lemerre himself said, "we appreciate this cooperation very much. Many people may not be able to afford the price of the Lemaire brand before. This cooperation is a great opportunity for us to reach a wider consumer community."

Before that, how many people have heard of Lemaire brand?

However, despite the title of Hermes, it has nothing to do with Hermes.

If you really buy it, you don't need to measure the standards of Hermes. In terms of fabric and production technology, it is still UNIQLO.

Even for design, designers collaborate with UNIQLO, including cashmere, Merino wool and so on, which are common fabrics in autumn and winter in UNIQLO.