Can You Buy Hermes At The Price Of UNIQLO?

"Using the price of UNIQLO to buy Hermes design" is really a very attractive advertisement.

In October 9th, a series of UNIQLO designers, who were on the banner of the former Hermes designer, appeared to attract people to rob.

Data from Tmall's official flagship store showed that more than half of the goods sold were sold out on more than 50 items on line for 15 minutes, and most of the products had been sold out by two o'clock in the afternoon.

At two o'clock in the afternoon, the flagship store in UNIQLO, Nanjing West Road, is also bustling.

The designers on the first floor are separated from each other, and they need to wait in the queue to enter the area. Of course, they can take the elevator to the third floor to see the series, but they also need to queue up for trial and checkout.

Most people choose not to go to the fitting room and directly cover their bodies to see the effect. They are not suitable to be thrown directly, so the whole area is seen as cluttered clothes and crowded people, as if they really encountered the discount of Hermes.

In terms of the product itself, it is indeed quite different from the UNIQLO, which is represented by lattice shirts on weekdays, with a solid color and a simple cut but a sense of design.

Some doubted whether some people even thought that it was the cooperation between UNIQLO and Hermes, because in the crowded stores, you would hear the argumentation of "Oh, Hermes" there.

In fact, this series is jointly launched by UNIQLO and French fashion brand Lemaire, and one of the founders of Lemaire is Christopher Lemerre, the creative director of former Hermes.

It is understood that the entire series includes 55 single products, including 30 women's wear, 25 men's clothing, mainly knitted and jackets, from 249 yuan shirt to 1299 yuan coat, the price is really very close to the people.

According to the reporter's observation, three hundred or four hundred yuan.

It is the most tried group.

It is not uncommon for fast fashion brands to collaborate with designers to launch a special series. The most frequent and frequent H&M is the most frequent.

H&M's special fund for cooperation with Alexander Wang last year was also rob. H&M will also be in Paris this fall.

Balmain (Balmain) jointly launched designer collaboration series.

In the industry view, fast fashion brand handheld designers, the purpose is not to increase sales, but to enhance the brand's attention, so that more users know that the brand always changes its style to enhance brand value.

For example, although UNIQLO has been running smoothly in the Chinese market in recent years, most of its clothing styles are based on basic models. Although they are easy to wear, they are not fashionable. But the product series launched with the fashion icon and the French supermodel Ines de la Fressange has been well received since it was launched in 2014. People feel that they can also choose "beautiful" clothes in UNIQLO.

Yin Jianxia, vice president of Metersbonwe's former director and founder of UOOYAA Ya Ya brand, thinks that UNIQLO is smart enough to find the former art director of Hermes, and is not unlikely to have a relationship with Hermes. But with the light of Hermes, "UNIQLO has been very successful in brand image building. Apart from marketing, products, vision and services have created a high quality and cost-effective middle-class brand, and this cooperation has added more points to its established brand image."

It is reported that UNIQLO will also take the designer cooperation series to strike while the iron is hot. In addition to continuing to launch the autumn and winter 2015 with Ines de la Fressange, it will also debut this year in autumn and winter this year, the first time to collaborate with the founder and editor in chief of the fashion magazine "CR Fashion Book" (Karin Roitfeld).

For designers, cooperation with uniforms like UNIQLO is also beneficial.

Christopher Lemerre himself said, "we appreciate this cooperation very much. Many people may not be able to afford the price of the Lemaire brand before. This cooperation is a great opportunity for us to reach a wider consumer community."

Before that, how many people have heard of Lemaire brand?

However, despite the title of Hermes, it has nothing to do with Hermes.

If you really buy it, you don't need to measure the standards of Hermes. In terms of fabric and production technology, it is still UNIQLO.

Even for design, designers collaborate with UNIQLO, including cashmere and Merino wool, which are common in autumn and winter in UNIQLO.

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