Shishi Launches Local O2O Clothing Platform To Explore Breakout And Pformation

Under the double attack of the cold sale of the offline sales and the dependence of the online sellers on the electricity supplier giant, as the gathering place of traditional clothing manufacturing and sales enterprises, where should the stone lions go? In mid August, Shishi launched its first local O2O.

Platform - China spinning online, exploring breakout and pformation.

"From the online situation, whether local or foreign businesses, or the number of professional clothing market in China, has reached our expectations."

Recently, Zhang Shuguang, director of the China Textile online platform in Shishi electricity supplier park, told reporters that soon after the full moon platform, there were more than 8 garment merchants, and 28 of the national clothing markets, including most of the most important clothing industry bases in Shishi, Jinjiang and Changshu.

It is understood that the China Textile online platform is affiliated to Shishi Zhongfang joint brand management Limited by Share Ltd.

The company is founded by Shishi textile and Garment Association, Shishi AI Dun Bao clothing, Longcheng, Yutong and many other leading garment enterprises. It is a typical crowd raising enterprise.

The industry is more concerned about the operation mode of this platform.

"Upstream connects several major garment industrial bases in China.

Procurement base platform set up, downstream radiation online shop, mobile terminal micro shop, offline shop entities. "

Zhang Shuguang said.

Shishi is the base and source of Fujian style clothing. It is a famous Chinese leisure clothing city in the whole country.

Huge clothing production and sales professional market, has won the reputation of "little Hongkong" for stone lions.

However, in recent years, with the rise of garment production and marketing bases such as Guangdong, Zhejiang and Jiangsu, the influence of Shishi garment industry, which is famous for manufacturing and physical sales, has declined in the whole country.

At the same time, the domestic electricity giants are also on the rise. Shishi's traditional "manufacturing professional market wholesale" clothing sales mode has been challenged.

A large number of Shishi garment enterprises began to use Alibaba, Jingdong and other e-commerce giants to sell online.

Statistics show that the net retail trade volume of stone lion clothing in 2014 was over 60 billion yuan.

However, the other side of the coin is that because the control right of the platform is not in its own hands, Shishi clothing enterprises generally lack the right to speak. Shishi clothing has price advantage on the network retail platform, but has no brand advantage.

Alibaba released

It shows that the average customer price of Shishi clothing online sale is 40% lower than that of the industry, and the homogenization degree is 60%.

"Behind the low price is competing to bargain.

The volume is up, showing the trend of increasing volume, low price and low profit.

This is the reason why we build our own O2O platform. We hope to regain the voice and pricing power of the industry.

Tian Qiming, President of Shishi textile and Garment Association, said.

In the view of Yang Jizhao, vice president of China Textile Industry Federation, Shi Shi launched the O2O platform to integrate the clothing sales industry chain, which is a positive attempt in the pformation and upgrading of traditional industries in the era of "Internet +".

This effort will help Shishi garment accelerate the upgrading of quality and shift gears, conform to the trend of the Internet, accelerate the pformation and upgrading of the local garment industry in Shishi, and enhance the voice and influence of Shishi clothing in the whole country.

Reporter's notes >

An estimable attempt.

Shishi clothing giants built their own O2O platform and integrated the breakout and pformation of the sales industry chain. This is a microcosm of the pformation and upgrading of traditional industries in our province. It is also a positive attempt by the traditional manufacturing operators to seek new actions in the era of Internet business.

At present, the traditional manufacturing industry, including clothing, is suffering from the lack of its own development mode and the lack of motive power for development.

Only by taking the initiative and accelerating innovation can we find new space for development.

Shishi clothing giants built their own O2O platform to break through, that is, strive to act as a concrete manifestation of efforts.

It is worth mentioning that the China Textile online is also the result of the development of Shishi garment enterprises.

Facing difficulties, there is no way to fight alone. It is the right way to keep warm and tide over difficulties.

Firewood is high.

We look forward to it in our province.

In the wave of pformation and upgrading, there are more such cases and phenomena of holding together to break through and embrace innovation.