An Li Fang Billion Fund Help 4+1 Innovation Project To Promote Underwear Industry Upgrading

On the afternoon of September 23, 2015, the SUA& press conference on the strategic cooperation of underwear alliance industry alliance with the theme of "integration, innovation and upgrading" was held in Shenzhen Wuzhou guesthouse.

Yang Shibin, President of the China knitwear industry association, led by the relevant government departments such as letter Committee, science and innovation Commission, Futian District, Guangming New District, chairman of the Shenzhen underwear industry association, executive director and executive director of the Shenzhen underwear trade association, Zhang Fengwei, executive vice president and Secretary General of Shenzhen underwear industry association, Zhang Fengwei, leaders and representatives of Guangdong garment union group, YanPan, Zhongshan, Chen Dian and other industrial cluster brothers association leaders, representatives of Donghua University, Tianjin University of Technology, Xi'an Polytechnic University, Tsinghua University, etc., as well as representatives from sub member enterprises of Shenzhen underwear industry association, and nearly 50 media attended the conference to witness the official start of SUA "innovation project".

"4+1 innovation project" is an innovation driven project led by the Shenzhen Municipal Association of underwear industry, supported by the relevant government departments such as the Futian District Municipal Commission, the science and innovation Commission, Guangming New District, Futian District and other relevant government departments. It mainly includes the following contents: 4= "charming Oriental", China international underwear creative design competition + "Fang Li Fang" original design competition of China international home clothing, + Shenzhen's Shang Yuan underwear, public space and Shenzhen underwear garment innovation research and development center; 1= Shenzhen garment alliance alliance lingerie industry fund Co., Ltd. 100 million of the industrial fund.

"Engineering" aims at stimulating innovative enthusiasm, exploring creative talents, integrating high-quality design resources, upgrading the level of industry design, cultivating incubating potential brands, and promoting industrial pformation and upgrading.

With the rapid development of science and technology, challenges to traditional industries have been put forward one after another.

The rapid development of modern information technology has brought great impact to the traditional business mode. Cloud computing, big data, mobile Internet and intelligent manufacturing are pregnant with underwear.

Great changes.

At present, the new business model is increasingly becoming increasingly dependent on capital operation and capital driving.

The State encourages innovation and entrepreneurship, and innovation and entrepreneurship need pushing hands.

Integration, innovation and upgrading become the urgent needs of the industry.

Strong joint efforts to raise billions of innovation funds

In 2015, hundreds of underwear enterprises in Guangdong launched the establishment of the Guangdong garment Alliance group with the mission of condensing the industry elite and shaping the industrial brand.

The alliance aims to be fair, just and win win. With the combination of entity finance and light asset management, the resource integration is aimed at building a platform for underwear industry and promoting the sustainable development of the industry.

The Shenzhen underwear industry fund has been set up under the alliance of Yi He alliance. The first phase will be invested 100 million yuan. It will provide financial support for innovative R & D projects, innovative enterprises and innovative brands from three aspects of innovation achievement pformation, innovation brand incubation and innovation platform support. At the same time, it will invest in high-quality enterprises with mature and healthy development in the downstream industry of underwear industry, and start the venture investment of underwear industry.

Underwear + home, training and selection of rising stars

With the improvement of life and the change of concept, people's pursuit of fashion and beauty is getting higher and higher.

Whether underwear or household clothing, shame and warmth have long been unable to meet the needs of consumers. Individuality, fashion and comfort have become new demands.

And today's China, looking at the underwear industry, whether it is product form or design level, continue to perfusion the strength of innovation.

"Charming Oriental" China international underwear creative design competition and "Fang Li Fang" China international home apparel original design competition, aims to select and train excellent creative design talents, link schools and enterprises, realize the true combination of production, teaching and research, and create an innovative source of water for lingerie.

As the chairman of the Shenzhen lingerie Association, the company has contributed more and more to the development of the industry and even the society in its own development.

Since 2003, Ann Li Fang has been in China.

The industry has been designated as the drafting unit of the industry standard, and has drawn up the three national standards and the seventeenth industrial standards. Zheng Mintai has also set up the "China knitted (underwear) fund" of Shenzhen, several times to sponsor the "charming Oriental China international underwear creative design competition finals", "SIUF international underwear supermodel draft finals" and so on. Today, it also launches the "Ai Li Fang China international home dress original design competition". It adopts a variety of measures to input innovative talents into the underwear industry, enhance the level of innovation in the industry, and help the industry to innovate and develop.

Public innovation + R & D to maximize the power of innovation.

Creativity and R & D is a breach of tradition and a break from convention. It plays a more and more important role in the development of underwear industry. The combination of creative inspiration and fashion elements has become the core element of brand competitiveness.

In order to further promote the pformation and upgrading of the underwear industry in Shenzhen and inject new vitality into the creative design of underwear, the Shenzhen underwear industry association and the famous underwear design institute of China have launched the Shenzhen Xinyi underwear innovation research and development center, a new service platform for China's underwear industry.

The aim is to enhance the research and development ability of the underwear industry and provide all-round support and service for the research and design of underwear brand, so as to change the current situation of product development in China's underwear industry.

And the construction of underwear creation space will help create an atmosphere of independent innovation and entrepreneurship, help high-end talents to shorten their entrepreneurial time, take fewer detours, lower entrepreneurial thresholds, enhance industrial competitiveness and the overall innovation level of the industry.

Independent innovation will become the first driving force to adjust the economic structure and change the mode of economic growth, thereby promoting the optimization and upgrading of traditional industrial structure, and then promoting the fundamental pformation of the mode of industrial economic growth.

Science and technology are the primary productive forces.

Technology can not be separated from R & D and talent.

Whether it is mass creation space or R & D center, it is an excellent platform for exploring and innovating the underwear industry.

By inspiring the innovation and R & D capabilities of all kinds of talents based on the talents of the masses, university students and enterprises, the new format of the underwear industry is formed to enhance the creative design level of the underwear in China and promote the pformation and upgrading of the industry.

At the press conference, the Shenzhen Underwear Industry Association (SUA) formally signed a contract with the garment alliance alliance underwear industry fund, and launched strategic cooperation. The two have the goal consistency and highly complementary relationship. The strong combination will bring about product effect and promote the innovation and upgrading of the underwear industry.

This cooperation marks the birth of an innovative project in the underwear industry, which fully interprets integration, innovation and upgrading. It will greatly promote the combination of innovation and capital in the underwear industry.

Innovation is the soul of progress and the inexhaustible motive force for development.

In the era of "innovation and public entrepreneurship"

The "4+1" innovation project is officially launched, which will open a new chapter in the development of the underwear industry.