Poor Grasp Of The Market, Sales Fell Four Times, The Global Pformation Is Not Strong.

Old brand in restructuring and pformation

The company has not yet explored a suitable development path.

A few days ago, Si Jie Global Holdings Limited announced its 2015 financial year report. As of June 30, 2015, the global sales declined by 19.84% (11.5% yuan) to HK $19 billion 421 million, down four consecutive years, with a net loss of HK $3 billion 683 million.

From the earnings report, Si Jie global did not find effective ways to stop operating losses.

As of the end of June, the sales of Si Jie global fell 19.84%, the largest decline in nearly four years, which also resulted in a huge loss of HK $3 billion 683 million, compared with HK $361 million in the same period last year.

The gross margin of Si Jie world is HK $9 billion 695 million, down 20.2% compared with the same period last year.

It is worth mentioning that all the market sales of Si Jie have dropped to a higher level.

Among them, the largest single market occupying 46.8% of the group's sales, the German market sales fell by 20.9%, except Germany's European market sales fell 21%, the Asia Pacific market fell 14.9%, and the North American market fell 10%.

Si Jie universal side said that the current overall market situation has had a negative impact on the group.

The largest market in Europe is driven by the promotion pressure and the sales environment led by the unusual warm weather. The decline in Asia Pacific market performance is mainly due to the weak consumption caused by the slowdown in China's economy.

For the global economy, fiscal year 2015 is a challenging year.

Si Jie world was once the most famous one in Hongkong.

With its famous brands such as ESPRIT, its global sales network in more than 40 countries and regions has 1146 direct outlets and 11706 wholesale outlets, with sales up to HK $33 billion 800 million.

But since 2011, its performance has been declining year by year.

In 2011, Si Jie global proposed a pformation plan.

Two years later, the 2013-2016 year recovery strategy plan was introduced again, and the vertical model was introduced to improve products and operations.

According to the insiders, the global fast fashion brand is facing the attack from ZARA, UNIQLO and other fast fashion brands and e-commerce brands.

For the changes in the market and consumer demand, the global response is lagging behind. In terms of price, style and so on, ESPRIT has no advantage.

At the same time, the European Union has always regarded Europe as the main market, and the euro has continued to depreciate against the yuan in recent years.

It brings huge Maori impact.