• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Why Is It That Jil Sander Is Still Hard To Sell?

    2015/10/10 14:11:00 79

    FashionBrandRetailFabricData

    The minimalist design is not as good as today.

    Popular

    In 1968, German designer Jil Sander created its own brand of the same name. In 90s of last century, the minimalist style of the brand was red and purple in a glitz, and it was a representative of minimalism.

    However, after experiencing the brand resale, the founder's three degree departure and the high level of continuous substitution, no Jil Sander himself is in the market, even though he is in the hot pursuit of extreme minimalism and coldness.

    In June, we reported that Jil sales in 2013 decreased by 2% year-on-year, net loss of about $16 million 420 thousand, and layoffs in the second half of last year.

    Up to May 31st

    data

    Jil's operating profit fell by 26.2%, or about 4 billion 399 million yen, while its parent company Onward's latest earnings report showed that as of August 31st, the company's operating profit dropped 91.3% compared with 2 billion 577 million yen in the same period last year.

    Japan's Onward said that the global retail environment was difficult and manufacturing businesses were weak. Besides, Japan's consumption tax growth also suppressed local consumption, and Jil's Middle East and Russian markets declined.

    Since Jil Sander sold 75% of its shares to Prada in 1999, the brand has suffered twists and turns.

    Because of the disagreement with Prada's development concept, the latter thinks "Jil Sander".

    brand

    No need to rely on the name of a designer, "Jil Sander himself ran away in a high profile the next year," which is a perfect projection of all kinds of minimalist brands nowadays.

    In 2003, Jil Sander briefly returned to design in order to save the brand. However, once again, it left for the same reason. In an interview, he revealed that he insisted on importing expensive fabrics from Japan, while the group simply cut costs.

    Prada also lost patience, sold Jil to British investment company, and later bought Onward from Japan to this day.

    In February 2012, the creative director, Raf Simons, who was responsible for the design of Jil Sander in 2005, went to Christian Dior and Jil Sander to save the field. This made some old customers rekindle expectations for the brand, but in October 2013, she resigned again.

    The position of creative director has been vacant until April 2014, when Vionnet's creative director, Rodolfo Paglialunga, joined.

    Faced with losses in the 2013 fiscal year, Alessandro Cremonesi, then CEO, said losses were mainly from the cost of product development in previous years, and expressed optimism about the future.

    But in the last few months, he also announced his resignation from the company he joined in 2008.

    In the downturn of the global retail industry, the loss of the core designer's brand status is even more worrying. With the high price, there is a little lack of attraction in many brands that are beginning to take a very simple or new design, and the price is close to the people. Frequent changes in personnel are also not conducive to the development of the company.

    It is still a question whether Jil Sander will be able to get back to the good momentum of its brand in the future.

    • Related reading

    LV中國定價策略不合群 在華賣價全球最貴

    Learning Area
    |
    2015/10/9 14:22:00
    101

    High-End Yoga Wear Brand Lululemon Crazy Pop Experts Say It's Not Good.

    Learning Area
    |
    2015/10/8 13:23:00
    58

    An Li Fang Billion Fund Help 4+1 Innovation Project To Promote Underwear Industry Upgrading

    Learning Area
    |
    2015/9/25 13:55:00
    39

    UNIQLO Cashmere, Japan'S Highest Price Rise To 50%, China Will Not Follow Up

    Learning Area
    |
    2015/9/23 11:14:00
    31

    Alibaba Cross Border Electricity Supplier Enters Korea Korea Clothing Industry To "Borrow East Wind" To China

    Learning Area
    |
    2015/9/22 13:08:00
    53
    Read the next article

    Textile Enterprises Must Pay Attention To: EU NPE Ban Effective

    Textile enterprises must pay attention to: the EU NPE ban will take effect, and the ban will be implemented as a new barrier to our textile exports.

    主站蜘蛛池模板: 又黄又爽免费视频| 无码一区二区波多野结衣播放搜索| 在线观看亚洲一区二区| 免费国产精品视频| 一本久久精品一区二区| 练瑜伽的时候进入| 成人性开放大片| 十六以下岁女子毛片免费| 国产成人精品视频一区| 亚洲乱码无码永久不卡在线 | 六月婷婷中文字幕| 欧美激情一区二区三区在线| 国产高清小视频| 亚洲日韩精品无码专区加勒比 | acg里番全彩| 色偷偷8888欧美精品久久| 日本一卡2卡3卡四卡精品网站 | 22222色男人的天堂| 欧美成人久久久| 国产的一级毛片最新在线直播| 亚洲一级毛片中文字幕| 国产成人精品一区二区秒拍| 日韩精品无码免费专区午夜不卡 | 中文字幕在线视频不卡| 精品综合久久久久久97| 好硬好爽好湿好深视频| 人人妻人人爽人人澡欧美一区| 99久久精品费精品国产一区二区| 欧美野外疯狂做受xxxx高潮| 国产精品国产精品偷麻豆| 亚洲a∨精品一区二区三区下载 | 午夜影院老司机| av片在线观看永久免费| 欧美日韩亚洲国产精品| 国产日韩精品一区二区在线观看| 久久精品国产亚洲AV果冻传媒| 色黄网站aaaaaa级毛片| 尾野真知子番号| 亚洲精品在线不卡| 99热这就是里面只有精品| 欧美日韩亚洲成色二本道三区|