Fashion Brands Try To Cross The Border To Create A New Fashion Eco Industry Chain.

In the buyer's market, the personalized precision is subdivided into the marketing tools of the clothing brand, and the brand operators are paying more and more attention to the diversified needs of the customers, so as to maintain the relationship with the consumers.

Recently, Quanzhou

Fashion and fashion brands such as CABBEEN and Li Lang have launched their efforts before the fall of new products in order to snatch the market share of the upcoming autumn and winter men's clothing season.

Seven wolves travel hand in hand with the thunder fighter.

Dress together "Dong Tian modeling" to create new life space.

The concept of "Sanskrit" shows the artistic and fashion dress.

Create living space

With the diversification of consumer demand, clothing is no longer a mere dress. The development of cross border marketing is a good business for the fashion industry.

In the era of experiential consumption, leaving open space to customers has become the choice of more and more physical stores.

September 28th, Shishi Taihe square, fashion designer brand CABBEEN Cabbeen unveiled a new concept flagship - CABBEEN 33 pavilion's psychedelic curtain.

This is the second national one-stop shop created by CABBEEN after the flagship store in Shanghai, providing consumers with a new experience of fashion living space.

"Going out shopping and shopping will no longer be the sole purpose. If you enter any shop, it will not only provide goods to customers, but also enjoy the full sensory and psychological enjoyment of the body."

In the hall of Shishi CABBEEN 33, which has a total area of 850 square meters, the store manager said that the store included Cabbeen Lifestyle, Cabbeen Urban, 2AM, Cabbeen Chic, Cabbeen Home, Jubilee Cheris (French coffee dessert), and the eight parts of the Urban (fashion flower) and the Dong Tian modeling space, which will provide consumers with a new experience of fashionable living space.

Yang Ziming, chief designer of CABBEEN, said: "when the world is wandering, there is always room for people to see, feel and experience all the good things at home."

Cross boundary marketing of water trial

Many brands of clothing terminals seem to focus on how to let consumers get more and better comfort experience.

Domestic brands including the seven wolves, the American Apparel and so on have been testing coffee, music, reading and other leisure experiences in the terminal.

As a matter of fact, in the field of Transboundary, the practice of garment enterprises is too numerous to mention. Regardless of automobile, star or technology, there is more and more possibilities for clothing brands to try to cross the border.

Clothing enterprises try multiple modes of mixed operation business mode, is to cater to the current consumer trends.

Some experts said, "from the traditional retail industry, the attractiveness of the mode of selling products only to consumers is gradually decreasing.

Consumers are pursuing richer experiences and more refined and three-dimensional services.

Colin, the designer of wolf wolves, believes that the design of the "thunder fighter" game itself uses a large number of geometric shapes and line sense elements. It has a subtle tacit understanding with the wolf wolf "wolf wolf sign", which is the direct reason for the two sides to design the machine triangle wolf and extend the "Sirius machine" product line.

The application of the machine's triangle wolf enriches the connotation and story of the wolf culture of the seven wolves, and provides a new possibility for the communication between the seven wolves and the young consumer groups.

Attracting more customers

Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, believes that clothing brands will expand their influence by expanding the market of different cultures and cooperation with other brands, which will further attract more customers.

Based on this, recently many brands in Quanzhou have tried not only to seek cross-border cooperation in more fields, but also to seek internal cooperation among brands.

In Yang Ziming's view, CABBEEN 33 hall will bring a new "one-stop" shopping experience.

In the shop, fashion, modeling, home furnishing, flower art and desserts are integrated into the modern concise space with meticulous artistic atmosphere, "capturing the latest fashion elements, enjoying professional matching modeling services, and talking with designers about fashion and new products from all over the world."

In addition to enjoying the one-stop shopping experience, it is more fun to travel through colorful kaleidoscope.

Coincidentally, the seven wolves recently appeared in fashion activities both at home and abroad.

On the eve of Milan fashion week September, seven wolves showroom participated in the fashion night Fashion's Night Out sponsored by Italy VOGUE magazine, joining the dialogue between the professional brand buyer and fashion designer.

And with the development of Beijing Philharmonic tourism, Tencent Game exclusive agent hand travel "thunder fighter" cross-border cooperation to implement "Sirius machine" series of commodities in the domestic market.

In the past national day, during the National Day in New York, the "big face" on the big screen of the times square, Li Lang also lost no time to carry out the autumn winter clothing concept show, playing the art and fashion literature and art, creating the autumn male charming.

The Limited by Share Ltd announced at the end of last month that the company had complementary advantages with 60 million yuan to increase the capital.