Sales Fell By 3% In Gap9 Months. The Prospect Of Cap Pu Group Is Worrying.

The total sales of Cape group also recorded a decrease of 1% to US $1 billion 460 million, compared with us $1 billion 480 million in the same period last year, while 2% in the fixed exchange rate.

In the last two months, the brand of Cape group's brand has failed to improve its brand marketing strategy by relying on well-known designers.

Namesake brand

In the 17 months after the fall, the group's other brand Banana Republic, the banana republic was on the decline, and the same store sold for two consecutive months with double-digit declines. In August, it dropped 11% and then fell 10% in September. The brand creative director, Marissa Webb, also left behind. Although the Old Navy Old Navy brand achieved 4% of the same store growth in September, it also showed signs of slowing down. More importantly, the past three years led the growth of the brand and became the hero of the group's biggest brand Larsson Stefan has left, and joined Ralph Lauren Corp. (Lauren), the founder of the Ralph Lauren group successor group. September sales fell by 3%

Two top executives quit, plus unfavorable sales figures for September to Gap Inc.

After the crash plunged nearly 5%.

As of the five week before October 3, 2015, the total sales of Gap Inc. & amp; Cape group also recorded a decline of 1% to $1 billion 460 million, compared with $1 billion 480 million in the same period last year (five weeks prior to October 4, 2014) and 2% increase at the fixed exchange rate.

The group's chief financial officer, Sabrina Simmons, said it was proved to be challenging in September, but the group's management is still committed to improving it.

The group's overall same store sales in September also declined by 1%.

Banana Republic, the creative director of Banana Republic, Marissa Webb announced its resignation in just 18 months. It is no doubt that it reminds us of the extremely bad performance of the brand of Gap Inc. Inc., the last two months. It also shows that Gap Inc. Cape group's attempt to rely on famous designers to enhance the strategy of brand sales is invalid.

The group had previously recruited H&M Hennes & Mauritz AB (HMb.ST)'s COS brand renowned designer Rebekka Bay. Unfortunately, the new chief executive, Art Peck, was fired without taking office.

The experience of Rebekka Bay and Marissa Webb can not help but worry about the future Wendi Goldman of the executive vice president of the brand product design and development team of the current Gap Cape brand. Wendi Goldman has served L Brands Brands (o) for more than 10 years, and is responsible for the design of Vitoria's Secret sub line brand design. Although she is appointed after the appointment, the brand is still struggling and there is no sign of recovery.

Unlike the executives who were responsible for the design work, Stefan Larsson's active resignation was seen as a proof of the fact that Gap Inc. was not able to attract the best talents. It also showed the negative prospects of the group.

At the end of last month, Ralph Lauren Corp. Ralph Lauren group announced that the founder and famous designer, Ralph Lauren, Ralph Lauren, retired, shocked the whole world, and cast an atom bomb in the industry. The low-key Stefan Larsson instantly became the most famous retail figure in the world.

At the age of 41, Stefan Larsson was the most low-key star in the industry. At the same time, it was extremely weak in the same name brand of Gap Inc. cover. It was its brand president who led the Old Navy Old Navy to a strong rise and shouldered the whole group to maintain growth.

Although the industry has been amazed at the performance of the Old Navy Navy over the past three years, the Stefan Larsson Larsson has rarely been mentioned, let alone publicly exposed.

However, Ralph Lauren attaches great importance to personal image.

The new helmsman, Ralph Lauren and Stefan Larsson, was interviewed by world-renowned financial media in the office of Madison Avenue, Ralph Lauren in September 29th, and was photographed with multiple photos.

For the departure of Stefan Larsson, Gap Peck, chief executive of Gap Inc., said that the old navy of Old Navy has a good management and creative team, and believes that the brand can continue to grow.

In the resignation statement of Stefan Larsson, the Gap Inc. Cape group did not express its gratitude for the contribution of Stefan Larsson in the past three years. It only pointed out that its position would be responsible for the Jill Navy Stanton, executive vice president of the old Old Navy Navy, until the new president was in place.