Health Shoes Cut From Consumers' Health Needs

In the current era of healthy theme marketing, Quanzhou

Adult

We have all taken a fancy to the market segment of health care shoes, with the help of supplementary treatment and the protection of children's foot health.

Research and development of shoes for specific jobs

In daily life, there are always some jobs that need to be constantly moved and standing.

The reporter learned from the fortune and bird shoe industry health shoes department that the health shoes developed by the company are based on the seven acupoints of the sole of the foot.

The whole set is built with hi tech flexible massage beads.

"We also have health shoes developed for nurses. This kind of shoes are suitable for workers who need to walk frequently when working. The flexibility is high, which can achieve 360 degree torsion, and the insoles are firmly embedded in the shoes, which makes people feel comfortable and relieve the pressure of work."

Zheng Wenjing, head of the division, said.

Over the past two years, health shoes have become the focus of research and development in the rich and precious shoe industry.

According to the introduction, this kind of shoes is the research achievement of human engineering, and at the same time, it also pays close attention to the demand of consumers' dressing matching while developing health functions, so that the products have both the health care function and the appearance and diversified styles, commonly known as "fashionable money".

According to the introduction, the lucky birds will also launch the life leisure brand foot step, using the advanced science and technology fabric, the intellectualized tailor, the exquisite manufacture craft to give the wearer the greatest comfort and the flexibility.

The invention of measuring instruments to help sales

Quanzhou business happy Mitch also launched the brand development strategy this year, highlighting the elements of "health, technology and comfort" in products, aiming at children's "pace shape" and "walking mode", fully cooperating with children walking status.

"Our products are 1E, 2E, 3E three kinds, for thin, fat type and normal foot.

In addition, there are also differences between flat feet and high arch feet. We can use the insole to correct. When we design, we will appropriately set up some parts to make users feel more comfortable.

Qi Kangfeng, general manager of happy Mitch, told reporters that in order to better understand the needs of consumers, the main stores have introduced instruments for testing flat feet and high arch feet.

"Because the cost of the original instrument is too high, the guide will need at least half a month's training to get familiar with professional knowledge. We are developing new measuring machines, which not only reduce the cost, but also enable the guide to familiarise themselves with the instrument operation within a week, so that they can be widely promoted."

Qi Kangfeng said that happy Mickey has launched foot biomechanical strategic cooperation with many institutions such as China leather and footwear industry research institute, Taipei University of science and technology and Taiwan Medical College, and imported health shoes items. Through professional instrument foot detection mats, it provides important reference for children to choose shoes correctly.

"Now many products are looking for fashion. They are fighting for price and channel, which is easy to form vicious competition.

We want to do something that is different from others. "

He said that now there are more and more health problems in children's feet, and there will be more problems if we don't pay attention to them. "Some scientific research results say that about 60% of people have more or less problems in their feet, so the company wants to really do something good about children's health.

Many people think that shoes should be soled for children to buy shoes, soft shoes, and healthy shoes are more rigid in the position of heels and feet, and the bending parts in front should be softer, playing the role of rear protection and easy front.

Cut in from consumer health needs

Recently, Swiss engineers invented the MBT shoe, which resembles the hull of the arc soles, and opened the first retail store in Shanghai. This also marks the announcement of the brand called "best fitness shoes" to enter the Chinese market.

MBT shoes use similar hull shaped arc soles, so that the wearing of people in standing and walking process produces a natural sense of instability, stimulate the body's own balance adjustment mechanism to mobilize the muscles and bones to participate in the balance adjustment, so as to achieve the body's muscles, spine, joints and other aspects of the role.

In New York, there are even special shoes specially made for diabetics.

As long as we hold white cards, red cards and prescription, we can get deer skin health shoes made in the United States free of charge.

The sole has anti-skid function. It is cool and comfortable, such as soft gold. The upper is more deep than the ordinary shoes, and it is wearable and comfortable. The humanized design is a good choice for people with diabetes, old people, knees and feet, and deformities.

Health insole is used to correct plantar imbalance. Different color insoles can correct different plantar problems.

Special shoe stores in New York have special custom-made insoles for salesmen who work long hours, such as doctors, cooks or salesmen on the outside.

For foot deformation, big toe inflammation, axe toe, bacterial swelling and flat feet and other symptoms, here can be tested free, and customized health insoles.

If children have foot problems such as flat feet, eight characters and eight characters, they can be measured and fitted with health insoles to correct feet, and children's health shoes can also be purchased here.

There are all kinds of children's sports shoes to give children special care.

"In the future, health care shoes will definitely become an increasingly professional subdivision area. The construction of public foot database in China is relatively lagging behind, but it is already in the beginning and will boost the development and use of health shoes."

Industry sources said.