Tiger Heuer Insists On Sportsmanship As CBA Official Timed And Official Watch.

Swiss pioneer production brand TAG Heuer tiger Heuer always adhered to the spirit of competitive sports in DNA.

Among the numerous cross-border cooperation and sports alliances, basketball is one of the most widely participated and most appealing sports. The cooperation between TAG Heuer and tiger Jeremy Lin has set off an upsurge in the field of basketball, passing the belief that "Don t Crack Under Pressure is not afraid of challenges and accomplishments" to more young people.

Today, we once again feel the passion and dream brought by basketball! TAG Heuer Tigo Hoya has announced a cooperation agreement with the Chinese men's basketball professional league CBA at the Beijing Olympic Sports Center basketball court. TAG Heuer has become officially the 2015-2017 two season "CBA official timing" and "CBA official watches".

This will be an unprecedented cooperation. From now on, China's most influential basketball tournament will officially enter TAG Heuer tiger's time.

Of course, TAG Heuer tiger's love for basketball will not only stop at CBA.

As a commitment to the brand, TAG Heuer tiger will also help and promote the development of basketball in China and actively participate in the training program for Chinese young basketball talents.

At the same time, TAG Heuer tigheya will uphold the spirit of caring and sharing. Through a series of efforts to build basketball courts, provide training facilities and organize training camps for remote mountain schools, it will support the popularization and popularization of basketball education, and help every teenager who loves basketball to realize their most ardent dream in their hearts.

According to the cooperation plan, TAG Heuer TG house will be

A special version of the wrist watch is designed and is expected to be launched in 2016.

At the same time, TAG Heuer tighouse gives an innovative meaning to "CBA official timing". Every 24 seconds of attack on the game will not only be a 24 to 0 heartbeat, blood pulse, and a unique "Don 't Crack Under Pressure" "special moment!" this landmark brand declaration will inspire every player to be afraid of challenges, to go all out, to create a miracle of life!

TAG Heuer, general manager of tiger China, Greater China

Mr. TAG said: "the cooperation of CBA Heuer and tiger Heuer has brought our brand to a broader platform, so that more young viewers can feel the core spirit of our brand.

Chinese basketball has carried countless passion and dreams. We look forward to the cooperation between TAG Heuer and CBA to bring the pioneering spirit and innovative practice into basketball, inspire young people's enthusiasm for basketball, and help the future development of Chinese basketball and education.

At today's conference, Yu Liang, Li Xuesong and Yu Xuelin from Beijing North control basketball club accepted the challenge of the #Dont CrackUnderPressure challenge and completed the basketball challenge in the 24 second attack time of the Tigo. The perfect witness of the cooperation between TAG Heuer and the CBA was launched.

Best embodiment

The tigers' basketball dream's wrist watch is Jeremy Lin's Aquaracer sneak series special watch. It embodies the characteristics of movement, regardless of its intrinsic performance or appearance design. The details are full of energy and energy.

This wrist watch is decorated with yellow stripes and engraved with Jeremy Lin's personal logo, including the initials JL and his lucky number 7. The yellow mark on the dial 17 minute scale represents Jeremy Lin's team number in the Losangeles Lakers.

In addition to the minute hand and the second hand, the strap line and leather decoration are also yellow.

This is a perfect sport dedicated to sports fans and basketball lovers.

Under the contrast of black and yellow watchband, the dark grey sun carving makes the dial more powerful.

Up to 4 billion of the season's cumulative audience, a record 190 million single final TV audience.

CBA, known as "the first basketball league in Asia", has constantly refreshed and surpassed people's expectations and inspired the basketball dream of young people from generation to generation.

Basketball court is not only a high duel, but also a match of speed, mind and willpower, and a desire for success.

TAG Heuer tigarua's pioneering spirit and CBA's competitive spirit will create unprecedented value.

The meaning of "Don t Crack Under Pressure" will surpass the timing itself and release huge energy on the broader platform.