Will Balmain And H&M Collaborate With Designers To Compromise Prices?

On Tuesday, a few hours before the start of a new series of cooperation between Balmain and H&M, designer Olivier Rousteing has continuously participated in two press conferences in New York, accompanied by Nicole Phelps, who is working at Vogue Runway website, and Ann-Sofie Johansson, chief designer of H&M. Rousteing talked about several of his favorite designs in this series, as well as his efforts and compromises to meet the needs of fans. As a luxury brand, Balmain has to make some concessions to launch the new design of price friendly to the people.

Rousteing smiled and said to Johansson, "I always say," the skirt should be shorter and the heel should be higher. But this guy always threw cold water on me and said, "well, that's a good idea, but I disagree." We are also trying to find a balance between price and edition design. Ann-Sofie wants to make the skirt longer, but I think it will be better if it is shorter. I like high heels that hate the sky, but she will say, "cut the heels 2 centimeters." But the objection of Ann-Sofie has apparently not worked. This new series of skirt is quite short.

　　
"Due to the pricing reasons, our design has received some limitations. I need to constantly find a balance between price and design, which has benefited me greatly. As a designer, I need both professional vision and product price. " Rousteing said. He added that the new series pays great attention to clothing technology, tailoring and fabric. He said: "I am very satisfied with the new series."

　　
Rousteing said he had been looking forward to working with H&M. He still remembered ten years ago waiting in line for the H&M limited edition clothes. Rousteing said, "when H&M grew up with me, my first jacket was H&M. The cooperation with H&M is not just a simple way to participate in fashion design, it has made me convey my design concept to the whole world.

　　
Although the clothes designed by Rousteing are usually priced at more than $16 thousand. But he fully understands that the core of this new series is to provide excellent design for consumers while giving a close price that a person can afford. "(ten years ago) when I saw the fashion show, I really hoped that I could afford such a jacket. I was eager to make myself look taller and more fashionable. My fans, like me once, thought, "if only I could afford this." So I hope that this time I designed the clothes in the price and version, can make them satisfied. Rousteing said.

　　
Rousteing compares the new series to fireworks, which will only shine for a few minutes, because fashion trends are updating rapidly and products will soon be sold out. But he still feels that this series will bring unforgettable experience to all consumers. At the same time, the cooperation between Balmain and H&M will inject cool youth vigor into fashion. Rousteing said: "for my career, for Balmain, for H&M, this series is as bright as fireworks." In addition, Rousteing certainly does not forget to cheer up his personal social media platform. He said: "compared with magazines, Instagram can better reflect consumers' preferences for me." Like my nature will pay attention to me, do not like to ignore me, just move fingers. "In an interview with The New Yorker at the beginning of this month, Rousteing had said that some media criticism of him had hit him hard. But at the press conference on Tuesday, he seemed much more relaxed: "I think magazines play a very important role in the fashion industry. But in the age of social networking, this hegemonic position has changed.