Jinjiang Shoe Enterprises: Pformation And Upgrading Of Shoes To Make "Tidal Flavor."

The downward pressure on the economy has increased.

Continued downturn, the macro environment is not optimistic.

"Bad business" has become a popular phrase that entrepreneurs often talk about in recent years.

In the face of pressure, some enterprises are holding back, but more Jinjiang enterprises are facing all kinds of problems. They have made a unique pformation and upgrading through the all-round efforts of products, marketing and technology.

From now on, the Jinjiang Economic Daily will set up a column for "pformation and upgrading of heroes list", which will showcase the enterprises with unique practices in the pformation and upgrading of enterprises.

8 years ago, when the sports shoes were popular in Jinjiang and the big and small shoe factories were running away with their sports shoes, the newly established Fujian fashion shoe Co., Ltd. had taken a road different from most people, locking the field of the tide shoes.

In the past 8 years, the company has been seeking technological breakthroughs, gradually refining products, keen catching fashion, insisting on independent design, pforming the popular shoe industry with only 150 orders at the beginning into a personalized enterprise with many independent brands and products all over the country, with a steady growth in turnover.

Rely on technological upgrading to win the market

Fan Qisheng, chairman of the popular shoe industry, told reporters that when the sports shoes were popular, the choice of tidal shoes was obviously not profitable in many people's eyes. "At the beginning, it was true. The market acceptance of the shoes was very low seven or eight years ago, but there are always people who are willing to try the new ones."

Fan Qisheng said that at the beginning of the factory building, they changed shoes and materials, changed the shoes and changed the shoes color on the basis of board shoes, so that shoes could add "damp flavor".

"In the past, we paid more attention to materials, linetype and color, and now we are looking for technological breakthroughs."

Fan Qisheng said that the popular shoe industry is looking for more than traditional tidal shoes, but Technology shoes.

While pursuing technology, the fashion shoe industry is also constantly subdividing the market and refining products.

"We extended the age of the wave shoes consumers from 18-38 to 18-48.

The expansion of age, the expansion of consumer scope and the difference of consumption area will inevitably require products to diversiform and refine products to occupy the market.

Fan Qisheng said.

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Catch

No matter the continuous improvement of technology or the gradual refinement of products, the only constant popularity of the popular shoe industry in the past 8 years is the keen capture of fashion elements.

"The market is the first hand source of information. It can be exaggerated to say that on the 365 day, except for the Spring Festival, people are watching in the market every day."

Fan Qisheng told reporters that the fashionable elements that were first caught in the fashion industry will immediately be screened and judged and integrated into the new design.

"We will have more than 200 self-designed products in one year, and will eventually come to the market in about 40.

Insist on independent design is also popular shoe industry has always insisted.

Fan Qisheng told reporters that with the increasing proportion of the tide shoes market, the 2010-2013 year tidal shoe factories are also expanding rapidly, and many of the original tidal shoe factories are expanding their own scale. But in 2007, when there was only one production line, the popular shoe industry still had only one production line.

Fan Qisheng said that, in addition to the rapid pace of updating fashion shoes, the blind expansion of production scale will easily lead to problems such as stockpiling, capital flow and so on, which is not conducive to the healthy and healthy development of enterprises.

It is also based on these, the popular shoe industry has always focused on the research of the tide shoes, and do the exquisite shoes.

Transformation and upgrading boss said

Fan Qisheng, chairman of the popular shoe industry: everyone is talking now.

Upgrade, but "pformation and upgrading" is a matter of urgency, in addition to product technology, production equipment on the "turn" and "up", also need a good attitude.

The popular shoe industry has gone through seven or eight years from sports shoes, board shoes to tide shoes, and now to the technology of tide shoes. The key to achieving today's results is to recognize the "tide shoes", always adhere to the direction of "tide shoes" and keep pace with the market.

With accurate positioning, we will encounter more pformation and upgrading in the future, and believe that the popular shoe industry can open up a road.