"2015 Hurun Brand List" 200 Strong Anta Famous Bird List

In September 17th, Hurun Research Institute released the 200 most valuable Chinese brands, Tencent.

And China Mobile ranked three in the top 7 brands in Fujian, ranking sixth in the country, and the value of most brands increased last year. Among them, the brand value of Xingye Bank increased by 45% to 21 billion yuan a year.

Tencent replaces the most valuable value with its brand value of 277 billion yuan.

"Brand value increased by 33% over last year; last year, fifth of Taobao jumped to second in the country with a brand value of 266 billion yuan this year, and its brand value increased 44% over last year. China Mobile's brand value of 265 billion yuan was maintained at third, and its brand value increased 31% over last year.

Other rankings are ahead of the Baidu, ICBC, China Construction Bank, China bank, China Agricultural Bank, China life, and so on, the brand value is more than 100 billion yuan.

Reporters learned that Fujian also has 7 brands in the list, of which Xingye Bank ranked 21 billion in brand value of 21 billion yuan, Anta ranked eighty-seventh in 7 billion 900 million yuan, Yonghui ranks 124th in 4 billion 200 million yuan, Pien Zen ranked 3 billion 600 million in 3 billion 600 million yuan, ranked 28 yuan in 3 billion 500 million place, and seven wolves ranked as 138th yuan in 138th yuan.

In terms of quantity, the number of brands with headquarters in Beijing is the largest, reaching 57, followed by Guangdong, with 38. Fujian Ranks 8 only behind 8 brands in Jiangsu.

According to statistics, the threshold for the top 200 is 1 billion 800 million yuan this year. The threshold for the top 100 companies is 6 billion yuan, which has increased significantly over the past year, reaching the highest level in the calendar year.

Of the 200 top brands, 170 brands grew more than last year, including 26 new brands, including potatoes, Renren, Sohu, Hanting and so on, and 25 brand values shrunk compared to last year.

The total value of the 200 brands increased by 36% compared with last year, reaching 43128 billion yuan.

The brand value of Fujian listed companies increased most, such as the brand value of Xingye Bank increased by 45% a year, Anta's promotion by 23%, Yonghui's promotion by 62%, and Pien Tze's promotion by 57%.

The noble bird and the seven wolves are the new top brands.

Analysis of the list shows that this year, finance and real estate are still the two most listed brands.

This year, the financial industry has 38 brands on the list, an increase of 4 over last year. The real estate industry has 23 brands on the list this year, 2 fewer than last year. The number of the top two brands in the two industries accounted for 30% of the whole list; the information service industry maintained third, with 18 brands listed on the list, a decrease of 1 over the previous year.

Among the top ten brands with the largest number of brands, the biggest increase in brand value was the household appliances industry, which rose by 74%; followed by e-commerce and retailing, up 69%; the pharmaceutical and health products industry rose 32%; the financial industry rose 18%; the liquor industry rose 17%; the real estate industry rose 15%; the food and beverage industry rose by 11%; the information services industry, tobacco industry and clothing home textile industry rose 10% respectively.