Traditional Outdoor Products Industry Strives To Develop New Breakthroughs

domestic

In addition to the macroeconomic environment, a large part of the survival dilemma is the atrophy of traditional channels.

This year, the impact of the electricity supplier, Wanda, Yintai and so on.

Hundreds of giants are losing ground, and there are rumors about shops in some cities.

Outdoor products, which rely heavily on hundreds of channels, are also in deep trouble in this wave of impact.

In this wave of shock, the first to seize the high point of the electricity supplier business, then successfully on the top of Pyramid.

Camel outdoors has not yet been listed, but it is already one of the undisputed leading enterprises in the industry.

Since 2010, camels have increased investment in online sales channels.

For the different consumer groups corresponding to online and offline, a large number of new products are developed; through WeChat, micro-blog and consumer interaction, expand.

In the "double 11" consecutive championship, increased camel exposure rate, so that more people understand and recognize.

Now, camel outdoor electricity supplier sales accounted for 20%~30%, will reach 35%~38% in the future, is an important brand sales channel.

"There are many restrictions on traditional business super channels, such as cost investment, shopping mall and so on, which decide that prices can not be done too low."

Xu Rongsheng said that the trend of electricity consumption in the future is obvious, but it is not easy for enterprises to do it now. "From our experience, the cost of doing electricity business is not low at all."

In fact, Quanzhou's outdoor brands are also strived for breakthroughs.

Tian Lun Tian launched the product APP. Consumers can fully understand the design concept and functional characteristics of the purchased products by sweeping the product tag APP two-dimensional code. At the same time, consumers can interact with APP, feedback the real product experience to the product designer for the first time, and the "Cara QA" community launched by St. Frey will try to operate it as a base camp for domestic outdoor enthusiasts and its products to promote sales channels.