Marketing From The Perspective Of Customer Psychology

The flow of clothing makes women wear faster. Everyone has a curiosity. People who have strong flow shops are easy to get together and always want to squeeze in and have a look. In the clothing industry, women's clothing is actually more dependent on store position than men's clothing.

First of all, it is because women are emotional, and the location of the shop can give people a sense of "space" in the shopping environment. Shop display is also an important reason. Most female friends will feel that "good brands occupy a good place" and many brands will naturally feel bad when they are crowded together.

Women's clothing stores seem more stressed than men's in store design and Display style Male friends only go shopping to buy their own occupation and life, and they do not pay much attention to the shop's feeling. They only pay attention to the clothing brand which is not suitable for themselves.

A lot of female friends like to stroll around the street. Obviously, the location is obvious. Female psychosocial researchers say: because women's shopping research is related to research, it is said that they first turn around the entire shopping mall instead of directly entering the center of the shopping mall.

Purchase of female friends clothing They like to go around the mall. Instead of rushes to buy things, most female friends go shopping with the idea of looking at what they want to buy.

Then it is the comparison and screening of brands. random Female friends are sentimental and buy when they feel good. At this point, no male friends, male friends will first think of what they want to buy before going out, identify the brand, and then go straight to the counter.

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Many clothing franchises have new transformation strategies after business transformation, so how can they better create wealth? Location selection is very important when investing in clothing stores. A lot of details need to be paid attention to. Don't belittle details.

Site selection needs to be noted that there must be considerable passenger flow, such as the North Street of Xidan in Beijing, where the passenger flow is flourishing and the popularity is full.

Is there enough passenger flow? Some areas, such as the CBD area of Beijing, have many people, but the resources of the floor shops are scarce and the rent is expensive. After the local passenger flow is mostly for the workers and service providers for the office workers, such as the salesmen of the courier companies, the restaurant takeaway staff, etc., they do not have time to wander or have insufficient capacity to pay, resulting in difficulties in the operation of the merchants in such areas.

There are also a number of areas, such as the Wangfujing, which are famous and prosperous, but many clothing operators are shouting at a loss. Why? After analysis, we can find that in such areas, there are many foreign guests. When they go shopping in such areas as Wangfujing and so on, they often choose to buy products with Beijing characteristics. Generally speaking, clothing products can not meet such demand. At the same time, because the rents of these types of business are generally high, it also causes a huge increase in the operating costs of merchants.

When shops and merchants sign contracts, they must give themselves enough time to consider. For example, if we encounter such a situation which is not controlled by both parties, we need to have a detailed contractual agreement on how to pay the rent and when to move the store. You know, moving a clothing store takes time to find new shops, new shops may need to be renovated, and clothing products are properly cleared. These things take time to process. If you don't set aside time for yourself, you will be very passive.

In recent years, major changes have taken place in town planning, or gas pipeline alterations, circuit modifications, and even demolition. These changes will make shops around the construction base, traffic inconvenience. So many clothes shop owners had to move their new addresses. During the period of hard work and energy, only the clothing store owner himself. Before choosing a tenant shop, we should fully understand the future municipal planning and attach great importance to it. These are all details. If we choose some relatively new shops, the probability of such problems is relatively small. Many mature shops are relatively old because they are more likely to have similar changes.