What Should Internet + "Encounters" The Apparel Industry "Internet +"?

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Obviously it has become the current.

The hot words of the festival found that many APP and network marketing platforms for clothing industry sprang up like mushrooms.

They are either helping businesses find raw materials, or building businesses.

Platform, or help enterprises upgrade pformation.

When the "Internet +" encounter with the clothing industry, what kind of spark will it rub out?

Build cloth supply and demand platform, O2O marketing platform

The quality of cloth fundamentally determines the grade of a garment. For many garment enterprises, because of the asymmetric information in cloth ordering, it becomes a big problem to find suitable cloth. The appearance of "search cloth" APP brings up a bridge for cloth and clothing enterprises. Cloth vendors distribute different kinds of cloth on the platform. Clothing enterprises choose on the platform, then they can be contacted through APP, and they can also directly contact the distributor through mobile phones and other offline ways.

According to the introduction, the platform not only provides butt butt, but also provides inspection and inspection services for both sides.

"We build a trusted platform for both sides online to help them find what they want more specifically."

Search cloth APP responsible person said.

In addition, a service center was built under the search cloth line, which contained a variety of solid fabrics.

After viewing the eyes on the Internet, clothing companies can also feel the fabric quality of the fabric center and further identify them.

In the Internet era, the marketing of clothing enterprises began to play tricks.

"I answer" is a company that provides O2O solutions for clothing brands. It mainly sets up sales platform for various dealers, and provides a series of marketing programs to drain clothing brand sales to mobile terminals.

Clothing enterprises can understand the needs of consumers through the platform in the sales process, and then make precise product positioning.

And "buy" APP is a shopping guide mode to enhance the sales of shoes and clothing products.

"Our platform is built on the basis of physical stores, while providing retail outlets for all channels of physical stores."

Buying the relevant responsible person said, "after the physical store has been settled, the APP platform has become a connector for the shopping guide and customers."

Customers do not need to go to the physical store, but they can buy goods in the physical store through the platform.

At the same time, the platform also provides many promotional combinations suitable for the physical retail scene, thereby promoting the conversion rate and the joint rate.

In addition, in the purchase process, the platform will track and analyze consumer demand, promotional effect and other indicators, and provide large data analysis for retailers to adjust products.

Providing traceable supply chain for foreign trade enterprises

For foreign trade clothing enterprises, it is particularly important to pport their good clothes abroad.

China's multimodal pport service platform is committed to solving the problems of supply chain and logistics chain, presenting a more pparent and secure chain to the enterprise.

"Foreign trade clothing enterprises have higher requirements for the pportation cost and time limitation of products. We will customize a suitable pport plan according to factors such as time, cost and pportation conditions.

For example, the enterprise will feel that the cost of air pportation is too high and the speed of shipping is too slow, so we will provide a pportation plan through the railway. "

The platform sales manager Li Ying said.

In addition, the real-time visualization supply chain management technology of the platform can provide real-time information services such as real-time temperature, humidity, vibration, light, pressure and positioning for the whole logistics process. Once the goods are in trouble, they can find out the specific links of the problem accurately, thus providing security for cargo pportation.

Small and micro enterprises' industrial services are "all in one basket"

In the Ningbo textile and clothing cloud exhibition area of the 6 International Exhibition Center, Lv Gaoyun, the site leader, showed their home page of the cloud platform.

"On this page, you can see many independent designer's clothing model pictures showing, according to their own preferences.

These collected consumer feedback information will also be timely feedback to designers and businesses to help them make more precise positioning of products.

Lv Gaoyun said, "some hotels have trial sleepers. We also have trial workers. If customers see clothes that they like on the platform, they can apply for them. We will send them to him. The consumers will submit the trial experience to us, and then feedback them to the merchants so that they will make changes."

According to the introduction, the core of the clothing cloud platform is to build a young trend crowd for the core of the national university students. With the clothing DIY as the feature, combined with the e-commerce platform of Micro Internet distribution, free experience, product crowdfunding and other mobile Internet sales means, it will open up sales channels and promote brand for small and micro textile and garment enterprises.

In addition to e-commerce platform, the offline fashion industry is also one of the key projects under its offline promotion.

"In this area, we aim at young college students, who are buyers and disseminators.

Next, we will build Ningbo's first fashion industry based on subway.

Lv Gaoyun said that according to this position, the flagship demonstration shop was initially positioned in the Ningbo University station, Ningbo Metro No. 2, which is concentrated in college students and has a large population. Now it is being renovated and will soon be open.

Enterprises need to think about what Internet plus should add.

Song Qi, director of Polytron Technologies Inc planning of Zhejiang world trading company, describes the impact of Internet plus on the traditional clothing enterprise's business mode.

"The combination of the clothing industry and the Internet is changing the traditional pattern of the whole industry chain.

An enterprise with online shop platform, entity store and micro shop "three stores in one" can collect clothing design ideas from consumers through the sales channels of "Internet +", and produce garments according to the consumer's pre order order, so that the design and development cost, advertising cost, inventory and liquidity of enterprises will be greatly reduced.

The cost of these savings can enable enterprises to get more input in design and development, thereby further improving each production link. "

But in his view, a lot of traditional enterprises are actually taking the road of "brand + Internet", but only using the Internet as a platform to sell products to the Internet, in fact, there is no difference between opening a Taobao store and the organization structure of personnel and teams.

"For enterprises, we should think about what Internet plus should be added."

Song Qi believes that Internet technology and products should be integrated to make products for Internet characteristics.

Let the Internet not only be a platform, but also a mode. Enterprises should focus on developing products that are suitable for the Internet.

Only by combining online and offline can we better promote brand development.