How Can Shoes And Clothing Enterprises Effectively Enhance Brand Awareness And Reputation?

How to effectively upgrade brand awareness and reputation in the pformation and upgrading of manufacturing industry? Under the background of "Internet +", traditional enterprises in Quanzhou have been looking for "bosom friend", and cross boundary joint ventures among different industries have gone out of a broad road.

In cross-border integration, "Internet +" is not the only way.

Some enterprises creatively put forward new concepts such as "culture +", "sports +" and "tournament +".

(603555, stock bar) and "Spiderman" marriage, can be called "culture +" typical.

Last year, before "super Spiderman 2" was released, Viagra joined the American cartoon giant manway, launched the Spiderman series limited products, using Spiderman style and elements, integration.

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"As a sports brand, try different ways."

The links between domain and culture can be linked, and the injection of cross culture can make the brand more stereoscopic and meaningful.

Some time ago, XTEP international and Chi Mei Group signed a memorandum of strategic cooperation. The two sides will carry out deep cooperation in such aspects as the operation of the event, brand promotion, the market development of innovative sports equipment and the layout of the industrial chain.

Through cooperation, XTEP has further expanded the development and diversification of sports products and business. Entering the high profit area of sports event operation while enhancing brand awareness, it can save advertising costs and create its own advertising platform.

In this way, there are many sports facilities from the equipment production to the whole sports industry like this. The cooperation between the precious birds and the tiger sports team has launched the "sports capital capital" of the Chinese sports industry investment fund with a scale of up to 2 billion yuan, covering all aspects of the sports industry chain upstream and downstream. 361 degree announced that it has reached a strategic cooperation with the music sports sports in the intelligent sports equipment, and jointly built the intelligent sports ecosystem.

In addition, all kinds of cross-border integration forms such as "online games +" and "tournament +" are all contending for a hundred schools of thought.

The plum blossom umbrella backdoor pformation network game, realizes the magnificent turning; the ideal good tea through the sponsorship "Asian superstar concert", hand in hand the singing star superstar, lets the brand display the elegant demeanour; the outdoor brand Tianlun Tian holds the hand "the Chinese good voice" carries on the p boundary marketing.