The Leather Industry Association Will Play The "Winning" Season.

In the autumn and winter,

Whether the industry can go through a "fat year" smoothly is a struggle.

As the saying goes, strategizing and strategizing, winning a thousand miles away.

At the moment, I believe that leather enterprises have already provided enough food and grass, how to play the "busy" season?

Form: promotion by season

For consumers, holidays, especially key holidays, are a good time to concentrate on shopping.

The joyous festive atmosphere has indirectly stimulated people's desire for consumption.

For the majority of leather businesses, this is definitely a good time to organize promotional activities.

Holiday promotion is originally a scarce resource, and there are so many in a year. If we can make better use of it, we can maximize sales.

Then, how should we do holiday promotion activities?

The era of simple price competition is over.

Festival has its own unique meaning, so promotion activities should be combined with festival atmosphere and pay attention to audience needs.

For example, at the end of October, Halloween in the west can carry out propaganda on some weird clothes. "Double 11" and "double 12" can be concerned about the theme of marriage for single men and women. In December, they can make good use of the theme of Christmas parties.

During the sales promotion, the related

Luggage and leather enterprises can learn from outstanding cases, pay attention to the shaping of brand image, such as learning millet playing hunger marketing, using star to launch fans effect, learning hammer cell phone skillfully playing "emotion" word of mouth, imitating Lan Xiang technical school to play copycat "Duzi" magic.

Weapons: Technology whirlwind

In the final product market of shoes and clothing, the product content is king. If we want to get twice the result with half the effort, we must rely on effective "weapons".

Taking the "whirlwind" of technology is a secret weapon to help leather enterprises take shortcuts.

Specifically, what are the "weapons" of science and technology? The editor believes that in the promotion campaign of leather season, the "weapons" of science and technology must run through the whole process of "commercial war".

First of all, from the overall operation level of enterprises, we can use "O2O" as the "Internet +" weapon of the entity store and the electricity supplier. This online and offline business mode can help leather businesses expand their sales channels and develop a broader market space.

Secondly, in the sales process, it may be convenient to implement convenient services. It is best to simplify the sales process, and make pactions as fast as possible, and try to introduce WeChat payment and other network payment means. This way, it is more convenient for consumers to pay when they purchase, so as to increase the volume of pactions. Finally, in the follow-up of services, we can pay attention to the operation of mobile terminals, such as mobile APP, WeChat public number and other diversified means of network pmission, so that customers can understand the trend of preferential prices of products for the first time, thereby increasing sales.

Opportunity: stick to government policy

While concentrating on the market, leather enterprises should pay close attention to the policies promulgated by the government and learn from them.

For example, Guangdong's "two child alone" policy has been implemented for more than a year, and the news has been announced that it will be fully liberalized in 5 years.

With the policy timetable approaching, the release of the new population will face a new round of growth in children's industry, resulting in children's clothing,

The market for children's related products has a bright prospect.

Related leather enterprises may wish to divide the children's market in depth and make preparations for upgrading quality and upgrading.

Taking policy as a weathervane will not be too far away from the market theme.