How Can Textile And Garment Enterprises Take A Place In The Future Market?

With the slowing down of China's economic environment, further normalization has become a major trend.

These big trends are great opportunities for the garment enterprises that are in the stage of pformation and upgrading. They are also challenges of high demand.

Close to the end of 2015, overall, the global economic growth is weak, domestic economic growth slowed down, the three quarter GDP growth rate of "broken 7", in the economic environment changes,

The road to pformation and recovery is still going on. In terms of industrial investment, we are also looking for new opportunities and momentum.

With the continuous pformation of China's economy and the deepening of global economic integration, garment enterprises will face greater opportunities and challenges.

Layout of the global industrial chain: towards Southeast Asia

TPP basic agreement has just been reached.

There was action.

In October 15th, jn group announced two announcements to increase investment in Vietnam.

Kin Sheng group said that in light of the recent development of international economic and trade situation, it decided to increase investment in Vietnam and speed up investment progress. It plans to add 65 million pairs of high-grade socks and 15000 tons of dyed products in Xingan, Vietnam, with a total investment of 375 million yuan (US $59 million 530 thousand). In Singapore's industrial park of Haiphong, the implementation of 130 million pairs of medium and top grade cotton socks production lines and 2000 tons of spandex and rubber line projects will be implemented in this year, with a total investment of 304 million 800 thousand yuan (US $48 million).

Besides Jian Sheng group, Hua Fu color spinning, Lu Tai A, Bailong Oriental and other spinning and weaving enterprises are also increasing their investment in Southeast Asia.

Huafu color spinning has invested in color spinning production in Vietnam. The company said in July that it would consider investing further in Southeast Asia. The investment scope may not be limited to "TPP agreement" Vietnam, but also to other countries in Southeast Asia.

In September, Lu Tai A said that the production capacity of Southeast Asia will be put into operation at the end of the year. The 3 million shirts processing capacity of the first phase of the Kampuchea project has been put into trial production at the end of August last year. The two stage 3 million shirts processing capacity will be put into operation in November this year. The processing capacity of 3 million shirts in Burma will be put into operation in December this year; the 60 thousand item spinning plant of Vietnam project will be put into operation in December this year, and the 30 million meter weaving factory will be put into operation in the three quarter of next year.

The first half of the year reported that the main business revenue of the company was 1 billion 355 million yuan, an increase of 0.02% compared with the same period last year. The main business income of overseas main business was 1 billion 25 million yuan, an increase of 14.74% over the same period, which is the main driving force to promote revenue growth.

Baron East is one of the earliest colored spinning manufacturers in Vietnam. The company has invested three phases in Vietnam's production capacity, accounting for nearly half of the total capacity of the company.

A hot industry: sports and children's clothing are on the decline.

Sports is becoming a big industry, and it is a globally integrated industry.

Tencent and Wanda have been laying sports industry all over the world in the past year.

In the clothing industry, the birds and birds raised the sports industry in a big way. During the year, they took part in the sport of tiger sports, the Spanish football brokerage company BOY, signed the cooperation framework agreement with the general association and China Sports Association, and established the sports industry fund with tiger sports.

In addition to sportswear companies, some of the other clothing companies' movements during the year are also related to sports.

AOKANG entered into a strategic partnership with the US sports brand Cage and entered the sports footwear market, claiming that 1000 new stores in Italy were opened in the next five years. In June, Carlo Nadu announced the acquisition of Dirk Bikkembergs, a fashionable sports brand in Italy, and plans to cut into the foot ball industry.

In addition to the sports industry, children's clothing is heating up.

Children's clothing business as one of the main business of Semir clothing continues to overweight children's clothing market. By the end of August, it announced a joint investment of 20 million yuan with some employees of the company. It set up the Shanghai MacLean children's dress Limited by Share Ltd, and plans to open nearly 100 stores this year.

In the first half of the year, the United States and the United States are also overweight children's clothing business. Recently, their children's wear business is growing faster, and they want to open thousands of children's clothing stores.

The sports brands such as Lining, XTEP, Anta and so on have been involved in the children's wear market. The brand names such as Langer and seven wolves are also continuing to push children's clothing business. It seems that every clothing brand wants to make a profit from the children's wear market.

The latest news is that during the visit of President Xi to Britain, the Hong Kong Women's shoes company announced that it was going to buy Hamleys, a famous British toy store. The company said that expanding the department store product series by introducing toys and children's products is still related to the children's wear market. Hamm Reis,

Join the tide of integration: upgrading of industrial strategic investment

If China's economy chooses the theme words in 2015, in addition to slowing down and normal terms, "integration" should be selected.

This year, mergers and acquisitions, restructuring and strategic cooperation among enterprises are emerging one after another, and they are becoming more and more popular, both at home and abroad.

The most recent mergers and acquisitions are the largest mergers and acquisitions in the technology sector. DELL's $67 billion acquisition of EMC, the largest acquisition in the year, the world's largest beer maker, Budweiser InBev, acquired 104 billion of the world's second largest brewer, Miller, South Africa. According to Reuters data, the total global M & A increased by 32% to 3 trillion and 170 billion US dollars in the first three quarters of this year, and the total volume of the year is expected to reach a record high.

The domestic M & a cooperation market is also bustling, Alibaba and Suning strategic cooperation, Jingdong shares Yonghui supermarket, and recently launched new projects with Tencent cooperation, the merger of 58 cities and Ganji network, Alibaba announced the acquisition of Youku potatoes, the United States regiment and the dead end public comment and so on and so on.

Under the tide of integration, the strategic cooperation events in the garment industry have also occurred frequently.

In August, AOKANG International announced its strategic cooperation with the US sports brand Cage to enter the sports sector. In August, Maison culture also announced its strategic cooperation with ALI film industry. The two sides said they would cooperate in the fields of TV program marketing, derivatives business and e-commerce. In September, they announced the cooperation agreement with Japanese towel manufacturer and dealer Chino Dacheng. The two sides will set up a joint venture to open up the domestic market; more importantly, strategic cooperation between YOUNGOR and CITIC, and invest tens of billions of CITIC shares. YOUNGOR has held 0.31% of CITIC shares from June, and has reached 4.43% of its shareholding in October 19th, and has spent more than 70% billion yuan, accounting for more than 70% of the latest net assets.

Since the beginning of the year, La Natsu Bell spent $200 million to invest in the Internet brand seven grid, and search for 324 million yuan to finance the injection of money and money to buy the sinomer brand. After that, in August, the king announced in August that he would buy shares in the Korean capital with 12 million dollars. In September, he announced that he would add more capital to the South Korean clothing house.

It can be expected that the pace of strategic investment in garment industry will not stop.

Keep up with the trend of the times and face opportunities and challenges

China's GDP growth slowed to 6.9% year-on-year in the three quarter, the lowest quarterly growth rate since the first quarter of 2009 and the first time it has fallen 7% in six and a half years.

Some analysts say that China will further lower the growth target of GDP, which may break 7. China's economic environment is slowing down. Further normalization is a major trend.

But analyzing the three quarter GDP growth rate has a bright spot: the contribution rate of consumption to GDP growth reached 58.4% in the third quarter, an increase of 9.3 percentage points compared with the same period last year, and the consumption in the first three quarters increased 10.5%, an increase of 0.1 percentage points over the first half of the year.

The consumption industry has gradually become an important driving force for China's economic growth. The contribution rate of the third industry has further increased, and the growth of new consumer industries such as online shopping and communication equipment has accelerated.

This shows that while China's economy is slowing down, it is pforming to a service-oriented economy, and China's consumer market will continue to grow in the future.

Taking a look at the external market, the global economic recovery is sluggish, and Citigroup has continuously lowered its forecast of global economic growth. Recently, its forecast for global economic growth in 2016 has been cut from 2.9% to 2.8%, which has been downgraded for fifth consecutive months.

At the same time, the degree of global economic integration is further deepened. The signing of the free trade agreements such as TPP, TIPP and RCEP shows that the pace of integration of the global economy has accelerated.

These big trends are great opportunities for the garment enterprises that are in the stage of pformation and upgrading. They are also challenges of high demand.

The opportunity lies in the fact that the pace of pformation, upgrading and recovery of garment industry is in line with the direction of national economic restructuring. The three quarterly report of garment enterprises released in succession shows that the momentum of recovery in garment industry is still continuing, and the prospect of industrial upgrading can be expected. The challenge lies in how clothing enterprises can occupy a place in the future market.

In the process of pformation, merger and consolidation tide is becoming more and more intense. Mode differentiation, industrial convergence, the stronger the stronger, the inferior will be eliminated or integrated, these phenomena will become the norm.

How to make better use of the strength of the capital market, how to face the entry and competition of more foreign brands, how to lay the global market under the circumstances of global economic integration, how to meet the expansion of domestic consumption market and the demand for consumption, how to make better use of Internet +, intelligent manufacturing and other new economic models to accelerate their own development, how to further improve the operation efficiency of enterprises, and enter new market growth space in time, are the common challenges of garment enterprises in every pformation and upgrading process, which tests the industrial operation and investment ability of garment enterprises.

With the pformation and recovery of garment enterprises, the challenge has just begun.