The U.S. Brand Profit Fell 2.3% Compared With The Same Period Last Year, And Continued To Compete For The Post 00 Market.

The group not only innovates on jeans.

Wiseman believes that the spending power after 00 should not be overlooked. The brand JanSport of the group is preparing for the mainstream trend of digital electronic world.

Cowboy as the core business

(VF Corp) announced the latest performance, ending the brand's latest quarterly performance in October 3rd. Brand profit decreased by 2.3% compared with last year, to $459 million 900 thousand, compared with last year's profit of $470 million 500 thousand, and earnings per share declined from 1.08 dollars last year to 1.07 dollars.

Last year, total revenue of $3 billion 520 million last year increased by 2.6% to $3 billion 610 million this year, of which net sales revenue rose 2.8%, from 3 billion 490 million US dollars to 3 billion 580 million US dollars.

Taking a look at the performance of the group's non product series in the quarter, VF's outdoor sports brand grew by 13% on the basis of monetary neutrality.

Only 1% growth.

Imagewear grew by 1%, while the sports leisure series decreased by 1%.

Group high-end series decreased by 13%.

Strong group will not change the group's path of innovation because of poor performance in the stock market in the third quarter.

Wei Fu Group CEO Eric Wiseman said in a telephone interview that the group will continue to work hard on innovation as many other clothing brands, because consumers will make two reflections before buying the world in a depressed economic environment.

As part of the group's innovation strategy, the group launched a project in September 2010, which is characterized by new technology to inject new vitality into jeans.

Comfort and fitness have made the group's two major brands, Lee and Wrangler, break out of many brands.

Wiseman said: "our jeans are phenomenal for both men and women.

The group's launch of jade micro series jeans is intended to focus on changing the habit of Asian consumers wearing jeans.

Wiseman said: "in May, we launched the Jade Fusion Series in China. This series of jeans is made from tannin material injected with natural jade particles.

After scientific research, this mineral has the function of adjusting the temperature of jeans so that the wearer can keep cool.

The Jade Fusion series of LEE has landed in the Chinese market after trial sale in Hongkong.

Wiseman said VF is considering adding this technology to other clothing design and production.

"We are studying where consumers are interested in this technology, which will not be consumers in the Russian region, but we are considering launching this series in India."

The newer series of Magna Fusion are based on the same technology.

The principle of this technology is that when the wearer's body touches the jade particles and makes the particles warm up, the heat will be stored in the particulates to keep the wearer cool.

This series was launched last month and is still in trial sale stage.

Wiseman said, "the technology of putting other materials into cloth was not feasible five years ago, but now technology makes it impossible to become possible."

The group not only innovates on jeans.

Wiseman believes that the spending power after 00 should not be overlooked. The brand JanSport of the group is preparing for the mainstream trend of digital electronic world.

He said: "nowadays, students rarely use paper textbooks, and they use more e-books.

The JanSport team is studying new market strategies.

People need to pack things, such as sunglasses, iPad, sportswear, sports shoes or lunch.

Especially for the younger generation, they need a backpack that can accommodate all the things used in daily life.

We will conduct market research on customers so that we can introduce products that conform to their habits. "

He also mentioned a product named digital burrito pouch designed specifically for young people.

"In appearance, it looks really like a roll.

It can properly store your data lines and adapters, and will not cause them to be scattered in your bag.

After 00, consumers will like this product because it is an interesting and practical accessory.

Wiseman said VF gained 8% of its revenue on a constant currency basis.

Li is a good performance.

"Although we did well in September, this quarter began to grow slowly at the beginning.

The poor performance of the stock market also had an impact on our quarterly performance.

Exchange rate factors will affect quarterly performance, which will continue into the fourth quarter. "

The group is expected to earn 7.5% instead of 8% on the basis of monetary neutrality.

In the third quarter, under the negative impact of foreign exchange floating, the group is taking measures to deal with it. It also indicates that earnings per share in the whole year are expected to rise by 3% to US $3.18 per share compared with us $3.08 in 2014.