Wechat Payment Is The Starting Point Of Clothing O2O.

WeChat pays to take advantage of UNIQLO to accelerate the layout of fashion

O2O.

At present, about 350 UNIQLO stores nationwide have access to WeChat payment.

Today, WeChat has announced a further cooperation with UNIQLO to further explore the digital service experience of garment enterprises, and advocate the concept of "fashion and wisdom", and innovate the benchmark of clothing O2O, after WeChat's payment has been connected to UNIQLO stores.

At present, about 350 UNIQLO stores nationwide have access to WeChat payment.

The user only needs to sweep the bar code or two-dimensional code in WeChat's "swipe card", and it can complete the bill in just a few seconds, which greatly simplifies the links such as payment change, credit card signing, etc.

WeChat payment is the starting point of clothing O2O.

With the continuous development of mobile Internet,

The apparel industry has begun to pform to O2O, but it is difficult to integrate online and offline, the entity stores are unwilling to cooperate, online members are difficult to activate, and other problems are difficult to solve. They can not provide consumers with a smooth mobile consumer experience and become the "bottleneck" of many garment industry pformation.

WeChat payment is the starting point of clothing O2O. In the past, each shopping knot was the end of a business, and each WeChat payment was the starting point for merchants to get the next business.

The WeChat payment access UNIQLO will be based on WeChat payment + public number system, while retaining customers at the same time, targeting the target fans accurately, using WeChat's active social attributes, expanding shared and socialized market and electricity supplier experience, and further improving the customer service experience, precise marketing, and establishing the industry benchmarking to lead the garment industry to upgrade business mode in a mobile, data and social way.

A number of brand access, a comprehensive layout of the clothing industry

In addition to the uniqo, HOTWIND hot wind, Giordano and other fashion brands have also been connected to WeChat payment to accelerate the pformation of O2O. Follow up, Daphne, Anta, Hongxing, western region, ZARA and so on will also be connected, WeChat payment online clothing industry cover layout will be expanded.

Take HOTWIND hot air as an example. Since the payment of WeChat on line in June, the proportion of WeChat's payment in HOTWIND hot store has been increasing.

The subsequent 8 yuan reduction made WeChat's share of payments significantly higher.

At present, the number of HOTWIND hot air daily WeChat payment pactions has reached 4000 strokes. The number of WeChat card members has reached 2 million, and the average daily fan growth is close to 5000. The weekly average micro fans are bound with 140 thousand members, and the data are steadily rising.

The clothing industry is paying through WeChat to accelerate the O2O layout to break through the bottleneck of pformation.

"Red green" collision, erasing crossover sparks.

With WeChat payment officially launched in the UNIQLO market, the two sides launched a series of "red green" big crash promotions.

With the help of WeChat's social sharing gene, combined with the brand concept of UNIQLO fashion and wisdom, we will create a new way to socialize cross border marketing, and enable users to participate deeply.

During the period from October 23rd to November 8th, consumers in UNIQLO participated in the activity of using WeChat payment card function to consume any amount, so that 100% could enjoy a random reduction, with a maximum exemption of 200 yuan.

In addition, from October 23rd to October 29th, consumers can also participate in activities online to collect vouchers of different amounts, and can pay WeChat payment in the stores from October 30th to November 8th to deduct the amount of consumption.

In the future, WeChat will pay a series of other surprise activities, including WeChat card vouchers, Wi-Fi, shake and other social experience.

The combination of offline resources can create a service experience of store integration.

For consumers to bring more convenient and efficient services.