AUREUS High-End Casual Shoes, Quality "Create" Comfort

"With my experience of making shoes for 30 years, I am very sure that quality is the most important."

The pursuit of quality is the eternal selling concept of AUREUS, the father of the brand.

"He bought this pair of shoes and was very satisfied. He was in a good mood all day.

This is the common pursuit of people who make shoes.

AUREUS is the brand that Tian Xijiu hopes to successfully introduce into China's high-end casual shoes market.

After the introduction of the updated equipment in the brand owned factory,

The line will also land in the US and China at the same time.

Riding the "China made" concept and the "Internet plus" policy, AUREUS quickly owned an e-commerce sales channel dominated by Jingdong mall. Its core product is AM-TECH shoe making technology, which can never be opened, and at the same time, it also adds light and shockproof comfort.

China's knowledge of golf and leisure brands that are popular in North America

AUREUS is a brand with long history and reputation in North America. It was founded in 1977 and started with golf quality clothing.

Because the style of the product is quite in line with the American interest, in 80s, AUREUS has become a leader in the industry. Many outstanding professional golfers are a group of AUREUS, including the legendary Raymond Floyd of the American masters.

AMTRAIL, an American company owned by Tian Xijiu, has taken a fancy to it.

The great effect of incorporating it into its flag.

In 1990, AUREUS was named the most popular golf apparel manufacturer in the United States and occupied the US and Canadian markets for a long time.

The achievements in the clothing market have promoted the new idea of Tian Xijiu who started off with shoemaking: can we expand a series of casual shoes for AUREUS?

Where is the space? Tian Xijiu thinks that besides the North American market, China also has huge consumption potential.

In fact, the AUREUS brand affiliated AMTRAIL company has more than 20 years of origin with China. Since 1992, AMTRAIL has set up semi-finished products processing plants in China, and has experienced three shifts in Hangzhou, Dongguan and Putian. Now AMTRAIL has placed the complete manufacturing line in China's own factories, far exceeding the same level of investment amount, and has perfected the core technology based on automatic machines: AM-TECH technology.

"We can keep the production base in China, advanced machinery and equipment, core manufacturing technology, lean production management, which is what we have been doing for 30 years."

This is the Chinese knowledge inherited from AUREUS's brand.

Making comfort more complete is the inspiration of AUREUS's selling.

AUREUS shoes are easily removed from the ladder of the same type of products, and can not be described in terms of material selection and manufacturing process.

"It seems that the same shoes are quite different when they are carefully compared."

Tian Xijiu said, at present, most shoes are made of cold sticky or suture forming methods, while AUREUS adopts the technology of shoe sole and sole molding, which not only avoids the trouble of gluing, but also has excellent lightness and sense of stability.

Moreover, every shoe of AUREUS comes from the best designer of the brand.

The atmosphere is steady, love life, pursue health, and absolute practicality and comfort are the primary mission of shoe formation. Coupled with AUREUS, the pursuit of quality is always placed at the final point of product concept.

Therefore, every AUREUS wearer can feel a natural sense of pleasure.

"I hope AUREUS can bring a new inspiration to consumers. He bought these shoes, not only to wear it, but also to feel the right thing, and to bring a good mood."

Tian Xijiu believes that the beauty of selling a pair of shoes should not only be the product itself, but the comfortable experience of life.

Price determines consumption habits. The positioning of 399 pairs of casual shoes will really make consumers think a lot when making decisions.

"As long as he buys it, he will find that the shoes are really worth the money."

Tian Xijiu believes that when the user needs are leveraged by material and technology, the comfort experience will become more perfect. The recognition of AUREUS's brand is the next step.

It is a creative opportunity to use Internet to identify familiar customers.

How to find those people who can find "value for money"? Tian Xijiu takes the new brand, the entry point must be properly handled: the risk of investment is low, and the stickiness of guests is strong.

After repeated deliberations and negotiations, he came to the answer that the Internet channel is the electricity supplier.

Admittedly, if we accept the price factor, the potential consumers of AUREUS will have strict requirements for all aspects of the product: the special material shoe sole with anti-seismic wear, the soft leather shoe surface, the elastic foot design, the foot fit of ergonomics, the design concept of "one second off the shoe and two seconds to wear shoes".

These perfection will enable AUREUS users to maintain a high rate of repeat purchase.

"In the United States, people who buy our shoes have many customers, and they buy the same for many years."

In the AUREUS business consumers, commuters are mostly in work - they love to share and spread, which may bring the next familiar customer.

AUREUS has also set up a special packaging method for consumers of electronic business: the use of storage bags.

This is an outdoor style storage bag that can be used as a shoulder bag after being opened. It also contains a pair of socks that bring surprises to consumers.

That is to say, in addition to selling shoes, AUREUS is also pmitting.

Consumers have a wise understanding: apart from comfortable feelings, they also love outdoor and insist on environmental protection.

"Instead of doing too much anticipation for the Chinese market, we should use the same efforts as before to really bring value to consumers."

In order to achieve this value, Tian Xijiu gave AUREUS a creative Chinese Name: Ao Rui.