The Selling Skills Of Clothing Stores Are Closely Related To The Opening Shop Survey.

If you want to open a shop now,

How high is it? A survey by professional agencies on the success rate of domestic opening shows that the success rate of joining the franchise system is 76%, and the proportion of successful independent stores is only 24%.

Under normal circumstances, according to the location, small shops can be roughly divided into two kinds, one kind of opening in the crowded downtown area, one in the residential community.

The former is more important because of being close to the big shop. It should be more important to look for something that the store does not have.

To manage such a small shop, we must make market segmentation and do something special.

A small shop in a busy market may be able to cater for young people's taste, because young people like to shop most.

On the contrary, small shops that run old people's products should be opened in residential areas, which is the scope of activities for the elderly.

The small shop opened in the residential area is the business of the surrounding residents. Apart from the daily necessities, the key is to "catch" the old customers with human feelings. Sometimes, it is possible to implement the family pattern of "small favors and small favors".

First, foresight is to make a judgement of the coming market based on the local actual situation.

The two is learning from others.

It mainly refers to the advanced experience and practice of foreign countries.

In the local area, it is a foresight type of emerging projects, which is selectively implemented in combination with local and local situations.

Three, we should try our best to choose the industries that we are familiar with and the industries with relevant knowledge as investment targets. We should give full play to the knowledge and skills we have acquired and regard them as a favorable condition for choosing investment projects.

Four, we should try to choose projects that are related to or close to the industries that relatives or friends engage in. We can get guidance from them and help them in business.

Five, pay attention to market research and do a good job of market analysis and prediction. You can consult with professionals and calculate the minimum and maximum income of investment.

When you have initially chosen a business project, the next problem is to solve it.

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Because of the disadvantage of raising funds, there are many people's thoughts of doing business.

Then, how to raise funds reasonably?

Personal savings.

At ordinary times, we should pay attention to saving and try to save more start-up capital.

Bank loans.

In China, it is not easy to apply for bank loans, unless you have real estate as collateral.

What's more, your business plan has aroused strong interest of some industries, willing to cooperate, asking them to raise insurance and apply for loans from banks.

Relatives and friends borrow money.

If you have one or two friends or relatives who get rich first, they are the best borrower.

However, when you borrow money from them, you should give them a detailed account of your business plan, so that they will have confidence in your ability to repay their debts in the future. They should also clearly state the time and interest to repay the loan, and write a good deed.

Otherwise, there will be contradictions and hurt feelings.

Supplier.

Some suppliers allow you to buy some savings and loans on credit, which is not a business. Why don't you pay them back when you earn money?

Rental or mortgage property.

If you are determined to achieve your goals, leasing or mortgaging property is the most direct way.

"A real businessman should dare to mortgage his wife's Wedding Necklace", said Greene, a famous American commodity trader.

First,

Attention should be paid to details: for opening a shop, location is king.

Good location has many commonalities, such as large population mobility, busy downtown area, convenient pportation and so on. Therefore, choosing the right location must have the following 7 conditions: 1..

2. vehicle tidal flow: traffic flow between automobiles and motorcycles.

3. pport hub: current and future pportation tools that may increase or decrease.

4. road width and size: one-way street, two-way road and parking problem.

5. regional characteristics: business situation, competition stores, complementary stores, financial institutions, cultural and educational facilities, leisure facilities and so on.

6. population survey: population size, proportion of men, women, old and young, consumption habits and so on.

7. business circle survey: main and minor business area, rent and price.

Two, the details of the naming of the name: the naming of the name and the environment, customer composition, cultural and economic atmosphere, local customs and so on are very significant, for example, the southern name "Hakka king" may not be heard in the north.

Usually, shop names should be avoided, and they should be popular, easy to remember, clear and conform to customer psychology.

Three, the details of daily business mode: it is difficult to manage a small shop, and it is easy to say it is easy.

Therefore, characteristics and family ties are the two best skills to manage a store.

Although there are supermarkets, supermarkets, "robbing, forcing, and surrounding", many miscellaneous loan shops can still defend one side.

The advantage of a small shop is its own shop. If you give full play to this advantage, the shop will naturally run well and open for a long time.