What Is The Need For Burberry To Merge All Sub Line Brands?

This Tuesday, at Burberry's holiday advertising press conference, Christopher Bailey, the company's chief executive and creative director, announced that he had prepared a gift for consumers before the announcement of the advertisement: the three women's wear and men's wear line of Burberry will be integrated in Burberry, Christopher.

That is to say, at the end of the 2016 year, there is only one brand in the store.

There will be no more Burberry London, Burberry Brit and Burberry Prorsum. (the latter is the name of the walking line, probably most consumers do not know how to pronounce it). There will be no separate design team.

It will soon enter the unified Burberry era, and there will be no more branches.

Of course, you may never have noticed the difference, and you think it's all Burberry - but that's the problem.

Buberry spokesperson Julian Payne (Julian Payne) said that although the three sub lines were cut down, the company would not lay off staff, and the scale and price of the whole product would not change. Only the name changed (the name of the shop was also changed - before those shops called Burberry Brit-only Brit-only were all changed to Burberry).

Unlike Marc Jacobs, which mixed its product line in September, the new Burberry camp will retain high-end "concept" for the show.

They will be labeled with a special label (the public will have a khaki label on the windbreaker, with a black pattern on it, and a black label with a golden pattern).

Anyway, as Bailey said, all clothes will appear in the shop.

If you think you haven't turned your head - or you actually haven't noticed Buberry's dress and men's wear, there are three series - then you'll have a good look at your holiday.

Romeo Beckham's advertisement for Burberry Christmas activities.

Bailey also said the company will build a factory in Liz, England.

As the construction period will be completed in 2019, it will cost 50 million pounds (77 million US dollars), and it expects to employ more than 1000 people.

This obviously benefits local economic growth and Buberry as the leading brand of luxury goods in the UK.

But I think that the significance of sitting in a brand series is far from that.

Marc Jacobs said in March that it should take the Marc by Marc Jacobs as the main brand; but after Donna Karen (Donna Karan) left office three months ago, Lu Wei Ming Xuan group suspended the main line Donna Karan, not to mention the 2011 end of the "Dolce & amp;" end of the line. Plus, the four mainstream brands abandoned the old mode of separating the high-end line from the people's line.

This is really a big thing.

It's not just about the whole team.

This is even more because it is a denial of the strategy that the fashion industry will take the secondary line as the second line after 2000.

Bailey said in his speech: "we will still have all kinds of products like today, but they will all be called Burberry, a unified and consistent luxury brand.

We believe that this will make us more intuitive and easy to understand.

We are confident that this will make our company more efficient and productive. "

This reason seems familiar.

The chief executive Sebastian Sur (Sebastian Suhl) said when she announced the decision to cut off the Marc by Marc Jacobs.

There are two reasons: 1., whether it's high end or low end, high priority or close to the people, people are shopping online today.

Why do we distinguish products? 2., they are always confused by different names.

At the beginning of the Billy Elliot, a short video was taken to pay tribute to it.

In the related stills, many British stars Brunaomi Campbell (Naomi Campbell), James Corden (James Corden), Ayrton John (Elton John) and Julie Waters (Julie Walters) are all jumping and jumping on the trampoline wearing different lines of Buberry.

In contrast, the activities of the two large-scale traditional spring and autumn season can only be seen in Burberry Prorsum.

What do they wear? For example, Romeo Beckham and Romeo (Beckham) wear Burberry London; Campbell, Michel Dacre (Michelle Dockery) and Rosie Huntington Whiteley (Rosie Huntington-Whiteley) wear long windbreaker with Burberry Prorsum, while James Be is the leather jacket and jeans of Burberry Prorsum, and I don't want anyone to help me distinguish who wears it, but I know it is because I ask the brand, not because I can see why.

One day before writing this manuscript, I called Colin to talk about his role in the movie. Some of his remarks confirmed the view that "three lines should be a line, but actually it is closer to Burberry's image in the eyes of the masses."

He said he agreed to play because he was a friend of Bailey.

And he often wears Burberry on his show "James Corden night show".

He said: "it is only one of 22 brands that do not choose to build."

(I know you want to know that another brand is Lanvin.

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