Fujian Fashion Fashion Week Again Fashion Trend Designer Brand Innovation

CABBEEN and other Fujian style clothing fashion wave, designers bring forth new ideas.

China has always been known as a fashionable weathervane. International Fashion Week As the trend of China, it has been playing a leading role in fashion. The curtain opened at the end of October in Beijing. A dialogue about design and fashion slowly started, and the power of design again burst into the charm of fashion. During the 9 day fashion week in Beijing, more than 90 Chinese and foreign brands and agencies, 73 Chinese and foreign designers and 135 design rookies and their latest works were unveiled.

Clothing brands spanmit positive energy

More than 200 Designer With the latest works released on the 9 day fashion week, there are many big cafes with the background of Fujian men's clothing for fashion and related fashion products.

Including Yang Ziming, chairman and artistic director of CABBEEN fashion (China) Co., Ltd., Liu Yong, design director of Xiamen Liu Yong Fashion Design Co., Ltd., Liu Yong, d'nim (Denim) brand art director Chen Wen, Vicky Zhang founder and chief designer Xu Xinyin and Jordan.

In October 25th, CABBEEN carried its 4 largest. clothing Brand in Beijing 751D Park (Beijing fashion design Plaza) 79 cans, held a Cabbeen 2016 spring summer conference. The theme is "Funfair playground". The four brands are like four chapters. The theme runs through and the rhythm is distinct. Whether it is the design of space and stage, or the display of clothing, it is permeated with the smell of "courage", "passion", "freedom" and "happiness". It encourages people to explore and discover and find their playground in life.

Cabbeen, who has been in China fashion week for 13 consecutive years, often creates a fashion dream factory show with great creativity and large-scale action. Yang Ziming, director of art, said: "on the conceptual elements, from the playground elements that make people feel cheerful, stimulated and released, to street skateboards who can always find their own activities and challenges for them, and then to the light effects that can show the innovation in the field of science and technology, correspond to people's different personalities and different pursuits." Yang Ziming This theme is inspired by the experience and thinking of individuals and their friends in the face of stress. I hope this new series will convey positive energy to consumers.

During the week of fashion week, 66 fashion and related fashion products were released at Beijing Hotel, 751D PARK, China World Trade Center Hotel and other 4 events finals and 1 graduating works from JEANSWEST cup casual wear, "Jordan Cup" sports equipment, "jinni Cup" artificial fur fashion, "Di Shang" fashion design contest award and so on. The brand includes women's wear, men's wear, wedding dress, sportswear, casual wear, etc. Jeans wear Children's clothing, parent-child clothing, artificial fur, footwear and make-up design, and other categories.

Designer brand innovation

In addition to Liu Yong, Chen Wen, Hui Wen long and other "top ten designers" from Shishi, Quanzhou, are always active on the stage of fashion week. Nowadays, a number of new designers, such as Wu Huanran and Xu Xinyin, have become the new stars of China International Fashion week. On this fashion week, in addition to Mr. CABBEEN, Liu Yong, the design director of the 3 fashion and big coffee Shishi Xiamen Fashion Design Co., Ltd., Denim, the brand art director Chen Wen and Vicky Zhang brand founder and chief designer Xu Xin Yin, from the Fashion Designers Association of Shishi, were released on special occasions in d'nim.

In October 31st, Vicky Zhang Xu Xin Yin emphasized that with her mother's aesthetic vision, she created a brand new "little adult" image for her daughter. On the same day, d 'Nim Chen Wen held a denim conference. Liu Yong continued the theme of the sky last year, and landed in China fashion week again in November 1st with "SKY ROUTE". But this time, Liu Yong released a private tailor made for men's wear.

"In recent two years, many new fashion brands have begun to enter the public view." Shishi City clothing Hong Jiyun, a full-time Deputy Secretary General of the designers association, said that some of the designers engaged in the design of men's wear in the early years, such as Li Lang, Qipai and Jin ba. With the rich experience, they were recognized in the industry and came out to create their own brands or studios. "This is in line with the current trend. The seller's market in the past has been replaced by the buyer's market, and the market has put forward higher requirements for the design. More and more people are paying attention to the group of designers."

Wang Zongpei, vice president of Beijing Fujian General Chamber of Commerce and chairman of Beijing Zhongxing Textile Garments Co., Ltd., often participates in various fashion shows. "The clothing industry in recent two years is relatively depressed and overcapacity, but it has not weakened the passion of clothing companies for show. This year's fashion week in Beijing is still bustling." Wang Zongpei told reporters that design is one of the soul and core competitiveness of the clothing industry. In recent two years, designers and brand new stars have springing up, which can be seen in fashion week.

The changing trend of fashion makes the fashion industry full of vitality, and the predominant trend of fashion is the dream of Quanzhou's clothing brands. In Wang Zongpei's eyes, the Fujian style clothing represented by CABBEEN, AI Deng Bao, Li Lang, Jin Ba, Qipai and so on are struggling to get rid of the homogenization competition, and the major brands have their own direction. Wang Zongpei told reporters, "the best way for a brand to do well and to work is whether the brand has vitality, unique brand proposition and unique brand personality. This is the driving force for brand development."