Mackintosh Enters Jingdong In The Form Of Pop-Up

Recently, in the flagship store of Tomorrowland in Tokyo, the old windbreaker Mackintosh, commonly known as "Mcintosh", was stationed and sold in pop-up form. New products in autumn and winter For nearly a month, it also provides customers with services to print name abbreviations on their coats.

The Tomorrowland here does not refer to the movie "tomorrow's world", which is starred by George Clunie, nor is the famous Belgian Music Festival. It is one of the five Select Shop stores in Japan. It was founded in 1978. At present, there are 84 shops in Japan and recently opened in New York.

Mackintosh is even more worthy of introduction. In Britain, where the gentleman is strong and rainy, there are many classic windbreaker brands. Burberry But in fact, Mackintosh (1823) appeared earlier than Burberry (1856) and became popular. It was called "the ancestor of Scotland windbreaker".

At the beginning, Burberry opened the market in Japan, and the Sanyang's achievements were the same. Its contract with Burberry ended in June this year. It is obvious that Mackintosh will replace it as the main business of the group. (we have recently reported that Burberry has merged all kinds of sub lines of the brand, click here to check), and a series of localization and marketing methods are believed to be applied. It is said that Mackintosh will appear at the department store counter which sold Burberry before.

Relative to " Windbreaker "Mackintosh may be more suitable for the title of" raincoat ", and has even become a word representing a raincoat. What's interesting is that this 100% waterproof fabric originated from the chemist Charles Macintosh experiment, which accidentally rubbed two fabrics together with rubber, and then established a brand with the clothing company.

And constantly optimize the fabric from the smell to the hardness of the problem and other issues, coupled with manual processing and other details of the process, waterproof windbreaker quickly set off in the United Kingdom, and Mackintosh became the upper class gentleman's quality brand.

But with the passage of time, the Mackintosh brand has changed several times, such as development strategy and other obstacles. Today's Mackintosh has not been world-famous and become the most representative luxury brand, such as Burberry.

However, Mackintosh, which is in a critical situation, has aroused interest from the Japanese. In 2007, the eight wood trading company bought Mackintosh. In the same year, the Sanyang chamber of Commerce won the authorization of Mackintosh brand development plan, and launched Mackintosh London in Japan, and signed until 2019. In August 2007, it was granted the right to sell its subsidiary line Mackintosh Philosophy.

Is this routine familiar? It's easy to think of Burberry's various black/blue lines in Japan's label.

Back to the article first said the flash sale in Tomorrowland, organic would like to go shopping, after all, cooperation with the brand can also print letters, become your exclusive wind (rain) clothes.