The Purchasing Power Of Leather Clothing Market Is Low, And The Amount Of Export Is Decreasing.

Since this year, our country

The number and amount of exports have declined, many leather garment export enterprises complain that the export profit margins of enterprises have been greatly reduced.

At the same time, the price of leather clothing in the domestic market has declined, and consumers' enthusiasm for buying is not high.

The volume of exports declined.

Statistics from the General Administration of Customs show that in September this year, China exported 770 thousand leather garments, 15.6% less than the same period last year, and the export amount was 262 million 670 thousand yuan, 38% less than that of the same period last year.

China's total exports of leather clothing totaled 6 million 150 thousand pieces in 1~9 months this year, representing a decrease of 17.9% over the same period last year, with an export volume of 1 billion 757 million 420 thousand yuan, representing a 32.8% decrease over the same period last year.

"We are a company that mainly produces leather garments. Its products are exported to many countries such as Syria, India, Indonesia, Iran, Egypt, Croatia, Algeria, Ukraine, Turkey, Spain and so on. In the first three quarters of this year, the number of export orders and the amount of gold in leather garments have declined, and the export profit margins of enterprises have been greatly reduced."

The head of a leather garment export enterprise in Wenzhou said.

"The poor demand in the international market has directly affected the export of leather garments, and the number of large orders is getting smaller and smaller. Enterprises feel that business is hard to do."

An unnamed leather garment export company official said.

Poor purchasing power of leather clothing market

Recent domestic consumption

The price of leather clothing has declined.

Reporters visited several large shopping malls in Beijing and found that many brands of leather clothing of various styles had a discount price.

"Our counters specialize in the sale of leather garments. Since this year, the leather clothing products of special counters have been participating in the discount promotions organized by the mall during the labor day, mother's day and mid year sales promotion. We hope that we can increase sales of leather clothing products through discount prices."

A salesperson of a leather clothing brand shop counters said.

Not only the prices of solid clothing and leather clothing have declined, but also the discount prices of leather garments on many large online shopping platforms.

On the website of Tmall shopping mall, the reporter saw a pair of winter wear Stud Leather Collar stitching women's vest with an original price of 499 yuan, a discount price of 149 yuan, a brand 2015 autumn and winter European and American leather trousers, the original price was 328 yuan, the discount price was 128 yuan, a winter black lady leather shorts, the original price was 399 yuan, the discount price was 87 yuan, a black lady's medium length leather high waist dress was priced at 399 yuan, and the discount price was 229 yuan.

"At present, our online stores have a variety of leather clothing at a discount price. For example, this small A" black lady leather shorts "is priced at 359 yuan, the preferential price is 139 yuan, and it also takes part in the" double eleven global Carnival "preferential activities, so that consumers can enjoy the most affordable prices.

The owner of a leather clothing shop in Tmall mall said.

Faced with the price reduction of leather clothing, consumers' enthusiasm for buying is not high. Many leather clothing merchants said that the recent sales of leather clothing did not show a sharp rise.

"When I went shopping, I noticed that the price of leather clothing has been reduced, although the price has dropped, but it is still higher than the price of ordinary fabrics, and the style and color are relatively single, which can not stimulate my desire to buy."

A consumer is picking clothes at the mall.

"In order to improve the sales of leather garments, we have launched discount promotions in recent years, but the effect is far from ideal, and consumers' enthusiasm for leather clothing is not high."

The owner of a clothing shop said.