Attacking The Market Of Competitors' Control By Using Scrambling Marketing Method

attack

To control the robbing position like football, we can also call it robbing position marketing, which is a new marketing method in free competition -- scrambling marketing.

Compared with occupancy and positioning, only static marketing is emphasized, and scramble marketing emphasizes confrontation and extrovert dynamic marketing.

Only by "internal training" can they have a solid foundation, but only "outside robbery" will not close the country and develop faster. Only developing themselves without affecting others is impossible in practice.

The key point of grabbing marketing is to seize and seize the key parts of marketing.

Especially when attacking competitors, the competition of key points is particularly important and becomes more intense.

One is to rush the standards: if you occupy the status of standard setters, then you have the right to speak in the industry, which can be integrated in the industry, and can also be trusted as an industry spokesperson in the consumer.

The two is to grab channels: in the modern commercial war, the competition between channel and terminal is more intense.

The three is to rob consumers.

It is the ultimate purchaser of the product, and whoever owns it consumes wealth.

The four is to grab the concept: the concept is a weapon to conquer the minds of consumers. In the age of fierce competition, who will first shout out the new concept, the concept will be owned by anyone.

Five is to grab resources: including

Resources, R & D resources, technology resources, product resources, human resources, media resources, government resources and so on.

The market controlled by competitors should be subdivided.

We should pay attention to several principles in subdividing the market controlled by competitors.

One is the principle of measurability: that is to say, in the market controlled by competitors, consumers need to clearly respond to and explain the differences in the demand of commodities. They can clearly define, and can subdivide several small markets from the market controlled by competitors. The market scope, capacity and potential of the market after segmentation should also be quantified.

The two is the principle of Occupation: the size, development potential and purchasing power of the market segmented in the market controlled by competitors should be sufficiently detailed to ensure that there is a certain amount of sales after entering the market controlled by competitors, and at the same time, they have corresponding power and resources to occupy a small market in which they are subdivided.

The three is relative advantage: the target market controlled by the competitor controlled by the plan should ensure that it has certain advantages and maintain stability in a considerable period of time, so as not to bring risks and losses to the market when attacking competitors, and ensure the long-term and stability of their own interests.