Chanel: There Will Be More Accessories To Join The Electricity Supplier In The Future.

The French classic luxury group Chanel has taken an important step towards the pace of the electricity supplier.

Chanel officially opened the online sales of glasses products in the United States today, marking the first formal entry of the Chanel fashion department into e-commerce.

Earlier this year, Chanel worked with the UK luxury electronics platform Net-a-porter to launch Coco Crush.

As the first bomb to test the water business.

Although it's only a one-off attempt, according to Bruno Pavlovsky, President of Chanel fashion department, "all the products are sold out quickly."

Other brands will also expand the business of Chanel, a subsidiary of Paraffection, the three high-end custom workshop, will also expand the electricity supplier business: Gloves brand Causse has opened online business, and the brand Maison Michel is scheduled to open at the end of the year. Cashmere professional product licensing Barrie Knitwear is scheduled for 2016.

Pavlovsky pointed out that the French high-end underwear brand Eres of Chanel will also publish its e-commerce website in Europe next year.

Pavlovsky said the move is intended to extend services to multiple channels and consolidate the relationship between brands, companies and customers.

According to the US website WWD, Chanel's e-commerce website can be viewed from

The homepage of official website has entered, and recently updated fashion department App has this function.

None of the 23 Chanel stores in the United States can provide a complete series of Chanel glasses.

Now, customers can browse or order any Chanel glasses on the Internet or in the store through a tablet computer.

The online (or store flat) orders will be delivered by a unified distribution center.

Pavlovsky says the real purpose of opening the electricity supplier is not to promote sales, but to enhance the customer experience.

He and group president and chief operating officer, John Galantic, declined to disclose sales forecasts.

Galantic said that Chanel has reduced its number of glasses dealers in the United States by 20% in 2013 and 2014, mainly among professional glasses retailers.

Senior executives declined to say how many glasses wholesalers are left.

However, they hinted that in view of the record of online sales of Chanel cosmetics products, the channel of e-commerce will become an important part of the fashion department.

Said: "the electricity supplier is the fastest growing sales channel, has become an important component of the group business."

Chanel launched the cosmetics online sale in the United States 10 years ago, and has created a record of achievement.

Inspired by this, Chanel launched the cosmetics online business in Brazil and France in 2012 and 2014 respectively, and plans to expand the layout of the cosmetics business to the UK next year.

Pavlovsky also revealed that Chanel is likely to expand its optical line business to Europe and Asia in the future.

At the same time, he suggested that other accessories products will also be launched on-line.

On the basis of success in the US market, the group's multi-channel sales will start in a gradual way.

Pavlovsky stressed that Chanel will still be cautious in dealing with electricity providers, and will not set foot in too deep, especially garments.

Previously he had stated that the move toward e-commerce is more likely to enhance "online service" (e-service) and meet customer needs online.

The price adjustment group will start with the holiday series released this month, and gradually coordinate the price of all fashion departments, including garments, leather products, accessories and glasses.

Under the overall environment of global exchange rate fluctuations and huge spreads, the main purpose of price adjustment is to reduce the parallel market, and this will also promote online sales.

By the end of this year, the price adjustment action will cover the whole world, except Brazil (limited by the country's high export tariffs).