Jingdong "Double 11" Volume Exceeded 32 Million Single Clothing Household Category Accounted For 40%

Jingdong "double 11" volume exceeded 32 million orders, clothing and household goods ranked first in all commodity categories, accounting for 40% of all orders.

In the promotion of double 11, the Jingdong's self built logistics system is again working hard.

Jingdong has seven logistics centers across the country, covering more than 2000 counties.

Double 11 in 2015, Jingdong put forward the slogan of "big banquet and shopping for 11 days".

"From 11 1 to 11, the total volume is over 100 million, up 130% compared with the same period last year, and the volume of pactions increased by more than 140% over the same period last year.

At the peak of November 11th, Jingdong once again refreshed its sales record, and the whole day (00:00-24:00) volume increased by more than 32 million orders, an increase of 130% over the same period last year.

Among them, the mobile terminal accounts for 74%.

The category of clothing and household goods ranks first in all commodity categories, and orders exceed 13 million orders on the same day. The well-known brands are at the forefront of sales ranking, which fully demonstrates the influence of Jingdong's genuine products.

Guangdong, Beijing, Jiangsu, Sichuan and Shanghai ranked the top 11 of Jingdong's regional ranking.

"Big feast" usher in quality Carnival mobile terminal accounted for 74%

In addition to playing the 11 day special brand with low price, this year Jingdong highlighted the "quality double 11" to provide consumers with an excellent shopping experience.

This year, the 11 Jingdong jointly established 100 brands to establish a "quality shopping" alliance on Jingdong platform.

In the double 11 sales ranking, big brands occupy a very important position.

The top five mobile phone sales are apple, HUAWEI, millet, Samsung and Meizu.

Home appliances sales rank among the top: beauty, PHILPS, Haier, Hisense, GREE.

Milk powder sales rank among the top of the list: Wyeth, MSU, Abbott, Nestle, Mead Johnson.

Top ranked sales of sportswear include:

(Adidas), New Balance, Columbia (Colombia), The North Face, Anta (ANTA)

Jingdong's shopping list clearly shows the hot selling scene of big brands, high-quality products and consumers.

In the ranking of users' search keywords, HUAWEI, apple, millet and other brands such as headphones, watches, winter dresses, down garments and other categories were listed on the list. They also showed the concern of Jingdong users about brand and quality.

From the mobile end, it includes

Mobile clients, Jingdong's WeChat shopping and mobile QQ shopping have increased rapidly, and mobile orders accounted for 74%.

On the same day, the proportion of users who purchase new products from WeChat and WeChat mobile QQ is up to 52%.

Apparel home and Jingdong supermarket have sprung up and 3C and home appliances have consolidated their dominant position.

Jingdong clothing and home products continued to maintain a high growth rate in the 11 big promotions in 2015. The volume of orders exceeded 13 million orders, accounting for 40% of all orders, and became the largest category of Jingdong double 11 orders.

The Jingdong, which mainly pushes apparel self-service, bought 12 times more than the average daily growth rate in October.

A large number of users choose to buy high quality household appliances in Jingdong during the 11 big promotion periods.

On November 11th, the number of orders for Jingdong household appliances increased by 100% over the same period last year.

TV sales increased by 170% over the same period last year, of which 4K super HD TV grew 330%.

Sales of refrigerators and washing machines increased by 180% over the same period last year.

Double 11 day, access to "Jingdong micro union" smart appliances sales volume is 40 times the same period last year.

Jingdong supermarket provides quality guaranteed daily consumer goods, attracting more consumers to shop online in November 11th, and the order volume increased by 190% over the same period last year.

The number of orders for mothers and infants was 2 times that of last year, and the order of cleaning and cleaning was 3.2 times that of the same period last year. The quantity of fresh orders was 6.6 times of that of last year's 11, and that of snack foods was 5.3 times that of last year's double 11.

The continuous promotion since November 1st has brought a substantial discount to the large number of Jingdong users. On November 11th, 3C merchandise orders increased by 140% over the same period last year.

Since from November 1st to 11th, the total sales volume of mobile phones, digital computers and computer offices in the 3C category of Jingdong has exceeded 28 million 500 thousand.

Among them, the total sales volume of mobile phones exceeds 2 million 870 thousand units.

The total sales of desktop computers and laptops are over 647 thousand units.

Sales of camera products increased year by year, of which only Canon sold more than 64 thousand units, while tablet computers sold 309 thousand units, and apple, HUAWEI, millet, Taiwan power and Microsoft accounted for the top five of sales.

On 1~11 November, Jingdong sold more than 8 million 600 thousand books.

Innovation highlights bright spots

Jingdong finance has launched a total of six business lines, including public funding, consumer finance, wealth management, supply chain finance, payment and insurance, and once again refreshed the industry record.

Jingdong white bill has become a tool for users to participate in Jingdong's 11 big promotion. Double 11 single day Jingdong subscribers increased 800% year-on-year, accounting for 500% of the total paction volume.

Jingdong "buy expensive compensation insurance" as one of this year's Jingdong finance main push business insurance one appeared in double 11, on-line 2 days, the average daily insurance volume has exceeded 2 million single.

Jingdong came to a large number of stores to participate in the hot double 11 promotions, the number of participating in double 11 cooperation business increased by nearly 10 times than the "618" period; on the 11 th, the single volume of Jingdong doubled to the average daily volume in October.

Jingdong purchased the global direct supply and bonded warehouse delivery strategy to provide almost the same after-sales service of domestic goods. On the double 11 day, the global purchase volume once again broke through the historical record, an average growth of 366% over October.

The channel sinking has yielded fruitful results. 3~6 orders on the same day increased by 150% over the same period last year, and sales grew by more than 150% over the same period last year.

In terms of rural electricity providers, Jingdong has covered 1200 "Jingdong Gang" in China's rural market and nearly 700 in the "Jingdong County Service Center". The 11 day sales of Jingdong help service store is 5 times that of the "618" day. The strategy of sinking the household appliance channel has made great achievements over the past year, and it also shows the great potential of the rural household appliance market in China.

Asia's 1st shopping experience promotes overall

In the promotion of double 11, the Jingdong's self built logistics system is again working hard.

Jingdong has seven logistics centers across the country, covering more than 2000 counties.

The Asian one in Shanghai began to serve third party businesses. The Guangzhou Asia 1, which was commissioned in the second half of this year, completed the production of 500 thousand single units on the day of November 11th.

Many users received the goods purchased in the morning in the afternoon of 11, which fully reflected the advantages of Jingdong's self built logistics and the efficient operation of the supply chain.

During the double 11 period, the Jingdong's distribution staff will go through a distance of about 48 million kilometers, equivalent to 124 times the distance from the ground to the moon, and deliver the goods with a total weight of about 80 thousand tons to the user in time.

In 2015, the Jingdong joined hands with hundreds of brands to celebrate the carnival of "11 days" of "big banquet and refreshing purchase", so that consumers can enjoy more quality double 11.

Relying on the powerful logistics and distribution service of Jingdong, it has brought more rapid delivery to consumers.

We believe that under the impetus of Jingdong, double 11 will become the festival of quality e-commerce in China's whole society, promote the further improvement of China's electricity supplier industry standard, and bring more protection, surprise and first-rate experience to consumers.