South Korea'S Clothes House Double 11 Trading Volume Reaches 284 Million Yuan Wins The Internet Clothing Brand Champion.

November 11, 2015 24, Tmall

Transaction freeze.

Han Du Yi she

The group won the champion of Internet apparel brand with a paction volume of 284 million yuan.

Behind the paction figures, there are N highlights, which is the symbol of the overall strength of the Internet fashion brand operation group.

284 million yuan Internet apparel brand champion Tmall 20

From 11 to 24 o'clock,

Group Tmall double 11 trading volume of 284 million yuan (Tmall, excluding Jingdong, vip.com and other platforms), won the Internet apparel brand champion.

In the total category of Tmall, including millet, HUAWEI, Haier, Nike, ranked 20.

The flagship single store of Han dresses is ranked the second runner up of the National Women's wear, the Internet women's wear champion.

Sub brand sales accounted for nearly 40% of the total number of exhibitors brand over four million brands more than 10 million

This double 11, Han dresses women's clothing won the champion of Internet women's clothing, the sub brand group grew rapidly, sales accounted for nearly 40% from last year's 28%, and the brand incubator platform was brilliant.

Among them, the Korean clothing house men's AMH won the Tmall original men's wear brand champion, the middle-aged and senior women's clothing brand Di Ni Na, children's wear Minnie ha Lu ranked Tmall's original 5 strong.

It is worth mentioning that all the brand wars in the war were over one million, of which 4 were over ten million.

It is worth mentioning that double eleven stock sold out rate of 75% (industry average 50%).

The capacity of the Korean flexible clothing supply chain on the double 11 day shows that many brands and thousands of styles are sold out within 10 hours of the opening day, so that they can catch up with each other immediately.

Processing 15 thousand orders per minute, independent research and development system on line to show strong big data driving capability and system synergy ability.

The original "H Department" OMS, WMS, BI and SCM were upgraded and became the highlight of double 11 day.

Order processing speed can achieve order processing of 15 thousand pieces / minute information system, showing strong data driving ability and system synergy ability: opening 5 minutes to issue the first package, sending 500 thousand parcels on the day, and instantly catching up on 2000 explosions.

On the day of double 11, the Tmall 11 flagship store has more than 130 million passengers, which means 130 million customers in one day patronize the flagship store.

Han Du Yi house customer service to achieve rapid service capabilities, each person receives 2000 people a day.

1 million 500 thousand single sale 5 minutes to issue the first package double 11 the same day 500 thousand package issued.

On the 11 day, 0 hours and 5 minutes, the first parcel of Han Du Yi house was sent out.

Double 11 produced a total of 1 million 500 thousand pactions on the same day, 11 pairs of 300 packages, and one of the Korean clothes houses; for the 11 11 couriers, there were at least 1 packages in every express delivery car.

Until 11, 24 o'clock, Han Du Yi house sent out 500 thousand packages.