Smart Shoes Double Eleven Sales Are Bleak, To Sell, Where Is The Breakthrough?

What is the reason for the double eleven shopping trend?

Sales and other smart products gap is so big? Intelligent shoes have the opportunity to counter attack smart wearable market? Through the analysis of smart shoe products on the electronic business platform, perhaps we can peep at one or two.

In a business platform, basically all the smart shoe manufacturers put themselves in the classification of shoes, and only one shoe is classified as intelligent equipment.

Smart watches are in stark contrast with most smart watch manufacturers who put their products in the classification of smart devices rather than the classification of watches and clocks.

The reason is that besides the nature of the producers themselves, it is also very important that the recognition of smart shoes is too low.

The reason for the manufacturers is very simple. Lining, double car and 361 degrees make smart shoes. They put their products under the classification of shoes. It is understandable that after all, they themselves make shoes, and the classification of shoes has added effect to the sale of intelligent shoes.

But start-ups also put their shoes in the category of smart shoes, which only shows that the attention of smart shoes in the classification of smart devices is even lower, and can not be sold.

The number of appraisals confirms this. Although several other smart shoes are bleak, at least some people buy someone to evaluate them, and the only smart shoe in the classification of smart devices is not even evaluated.

This phenomenon is inseparable from the low recognition of smart shoes. Tencent ISUX in the 2014 smart wearable market white paper pointed out that the recognition of smart shoes ranked third, just higher than the smart necklace and other categories.

The utilization rate of smart shoes is even lower than miserable, only 3.8%.

These factors also make smart shoes can not be opened on the electronic business platform sales - I do not even know what smart shoes, what to buy?

Because of this, most manufacturers prefer to put their products in the shoes classification at this stage.

But this is not a permanent solution. The three word smart shoe is in the front, which means intelligent function is the core content of intelligent shoes.

The shoe itself is very important. No one will try shoes worse, but the intelligent function of smart shoes should also have its own characteristics. At least, this function can make people understand that intelligent shoes are actually intelligent devices.

At present, the market for smart shoes is still available.

Compared with other common styles of shoes in the same store, Lining's sales of two smart running shoes are far ahead, and sales are dozens of times of non intelligent shoes.

The star products of Internet channels.

In terms of public funding, smart shoe makers such as double Chi, sensitive Fox and cloud have also successfully raised the funds needed on the crowd raising platform. There is no need to worry too much that products are not sold anywhere.

But this does not mean that smart shoe makers can sit back and relax.

The intelligent functions of the smart shoes are basically replaced at present, and the most common functions of the smart shoes are step by step and positioning. These two functions are basically intelligent products. Mobile phones, smart watches and smart bracelet can be used to achieve these functions. The intelligent functions of smart shoes are completely inadequate.

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Producers are well aware of this. Therefore, at this stage, they are more intelligent functions as a gimmick, to attract users' attention, and then let the consumers purchase the product with the quality and price of the shoes themselves, and then try the smart function.

This makes the traditional shoes enterprises that have made shoes have more advantages. They have brand and channels to familiarise themselves with the shoes market, and the new smart shoe manufacturers have to face a problem. How can I ensure that their shoes are attractive to consumers?

To be precise, the current smart shoes don't have an excellent product like iPhone that can be accepted by consumers.

In terms of function and design, smart shoes are not attractive enough for consumers.

In this case, smart shoe makers first need to improve their own intelligent functions.

There are mainly two kinds of smart shoes on the market. One is shoes against shoes for children, and one is step shoes for sports enthusiasts.

And the application scene of this smart shoe is almost completely overlapped with other intelligent products.

In addition to the characteristics of shoes, these two functions are of little use to users.

For this reason, there are now some smart shoe manufacturers trying to expand the scope of application of smart shoes.

Recently, such as dual intelligence, it has tried to combine its own intelligent positioning shoes with the intelligent pension community system. The old man can put his shoes in the system to position his shoes, which is further extended to the original positioning function of intelligent shoes.

Another is to add new functions to smart shoes, smart wearable development to today, the field of health monitoring has become the consumer's most concerned content.

In addition, the health of the plantar is also an area of concern.

Many functional shoes on the market are paid by consumers in the name of health.

If we can combine health monitoring with foot health, the function of smart shoes is no longer chicken ribs enough to give consumers a reason to buy and buy.

There are two main directions for plantar health smart shoes. One is pedicure, which has appeared before. This product is known as a product that can bring a pedicure technician home. Its public chips are very successful. The other one is the health of the foot type. There are many people with abnormal arches in modern society. If the shoes are not right, there will be some potential risks to the human body. Foreign sports shoes manufacturers have found this point. They give users some guidance and give them the most suitable sneakers.

If smart shoes can develop in this direction, they may be able to get out of a way.

To put it another way, smart shoes will eventually fall into their own "intelligent" functions if they want to sell.

With the further development of sensor and chip technology, the function of smart shoes will become more and more powerful in the future. By that time, smart shoes will have the capital to counter attack intelligence and wear the market.