Retailers Continue To Face Challenges As Mobile Shopping Continues To Grow.

The 2015 global seamless retail survey China insight, released by consulting firm Accenture in October 30th, shows that China's mobile shopping continues to explode.

In 2015, 80% of Chinese consumers increased the frequency of mobile phone terminals, and mobile shopping accounted for 33% of online shopping.

The survey covered nearly ten thousand consumers, including China, and nearly 190 retailers in 13 countries.

In 2015, 80% of Chinese consumers thought they would increase mobile shopping in the next year; in 2013, the number of Accenture surveys was 42%.

According to data from China Internet Network Information Center (CNNIC), by the end of 2014, the number of users of 4G in China reached 9730 million.

The development of 4G network has further improved the mobile Internet. The highest download speed is 80Mbps, 10 times faster than 3G, and 100 times faster than 2G.

The Center released a report in February 2015 that the 85.5% Internet users in China in 2014 were connected by mobile devices, which was 81% years ago.

On the whole,

Become the trend of the times.

According to Accenture's report, in 2015, 32% of Chinese consumers increased their shopping frequency in physical stores, compared with 88% of Chinese consumers who increased their online shopping behavior at the PC end, and 59% increased their purchases at tablet computers.

Compared with last year, the proportion of consumers who accepted the traditional online service of "online shopping and door-to-door" fell from 59% to 44%, which tended to "go to APP or online."

The proportion of consumers who mention themselves has doubled.

Accenture believes that consumers' fastidious distribution speed and flexibility of distribution can "mean more opportunities for traditional retailers".

Accenture pointed out that commodities will become the key to retailers' success.

Facing the increasingly critical China

Retailers should take the consumer experience as the center to mobilize all the resources under the online and offline. Whether they build their own platforms or rely on the third party e-commerce platform, they should attach importance to the importance of customer data management.

Although offline retailers are facing the impact of online consumption, Accenture reports that traditional retailers are likely to achieve counterattacks in this environment - a notable phenomenon is that consumers have been shopping in a multi-channel environment.

Accenture found that in the "last mile" interaction, the cost of electricity providers is the highest, reaching the cost of 18%-25%.

More than 90% of Chinese consumers still feel that physical store shopping is more convenient or convenient, and only 33% of consumers feel mobile shopping is very convenient.