The Clothing Store Is Full Of Ups And Starts.

In the double eleven shopping carnival, Shanxi electric business people also win a complete victory, the paction volume of 137 million yuan lets everybody happy.

However, those stores are worried, and although their families are following suit quickly, they are struggling to catch up. But in addition to the large supermarkets, the sales of other physical stores are very few, especially in the clothing industry.

The market situation is bad.

Relevant personages of the provincial clothing association said that consumption experience and personalized service are the key to electricity supplier's difficulty in replacing real consumption.

Entities need to strengthen the "short board" of e-commerce providers, provide diversified format services, and build a one-stop shopping entertainment experience.

In the shopping mall, we can realize the entertainment integration services of the major clothing brands, retail services, food, movies, games, etc., and enhance the experience and interaction according to the theme location and consumer demand, create the bright spot of the building, improve the shopping environment, and enhance the service level of the waiter.

In addition, the entity store should conform to the trend of the times, take the initiative to "touch the net", combine virtual and reality, and integrate online and offline.

For example, department stores are well managed.

At the same time, open online shopping mall, shop facade and promote their own development.

WeChat and so on, enhance online consumption interaction, or cooperate with e-commerce providers, provide offline services, entity stores and online stores work hand in hand.

Reporters in the clothing city to the shopping mall, see the sales hall is cold and clear, in addition to several children clothing shop reluctantly call, many shops are closed.

Mr. Liu, who opened a snack bar in the neighborhood, told reporters that the same person was pretty good at the beginning, but now it is getting worse and worse. Fewer and fewer shoppers are shopping. If this continues, it will be difficult to maintain.

Boutique clothing mall business is also very thin, "half a year's turnover is not up to the previous two months, business is really difficult to do, you see, the whole floor sales more than the purchase of goods, almost zero sales in the morning, ah."

Taoyuan Road, a family once sold.

The shop has been "closed down". There are many words on the door, which are called "Wang Pu rents". The reporter called the telephone on the top of the tenant's identity. The other side told reporters that the shop area was 100 square meters, the rent was thirty thousand a month, and the same price as last year did not need to pfer fees. When asked whether he could offer any more concessions, he said he could talk about it again.

There is no electricity supplier.

"It must be changed, otherwise it will be a dead end."

Ma Li, who has been engaged in clothing business for many years, told reporters that "businesses should look for areas that electricity providers can not reach."

Although electricity providers are convenient and affordable, there are some areas where electricity providers can not touch them.

For example, a garment must be touched and tested before it can understand its material. For example, beauty products can only be bought after the actual experience.

Under the suppression of electric business, the entity store must develop the field that can be expanded under the Internet so that it can go out of its own way.