What'S Behind The Huge Consumption Of Overseas Consumption? "Domestic Demand Outflow" Reflects Industrial Dilemma.

Milk sold 300 containers, American curiosity diapers sold 800 thousand packages...

This year "

Tmall international has sold 2605 overseas products from 41 countries in just 10 minutes.

From the past major "sweeping" high-end household appliances to a large number of household necessities such as nail scissors, toothpaste and so on, Chinese overseas shopping objects are undergoing structural changes.

According to the statistics of the National Tourism Administration, in 2014, the consumption of overseas Chinese citizens first broke 1 trillion yuan and exceeded 100 million "international sweeps" overseas.

What's behind the data? What's the inspiration for a big manufacturing country like China?

Phenomenon: nail clippers are also "sweeps" objects.

With the continuous expansion of consumer space, the pursuit of high quality life has made more consumers turn to overseas.

Come from

The data show that over 30 million of consumers bought international brands on the "double 11" day.

The imported food sold by the 13 national pavilions was sold out early, and 10 overseas businesses and brands were pre sold by tens of millions.

Imported maternal and infant products, imported milk and imported beauty make a new record.

Not only are online stores selling goods abroad, but also in brand shops and duty-free shops in Germany, Japan and Spain, which are packed with "international sweeps" from China.

Reporter survey found that in the past one or two years, Chinese people overseas "sweep goods" object has changed significantly.

From the previous purchase of high-end luxury goods to today's necessities has become the "standard" of shopping. From the previous "brand consumption" to the current "quality consumption", it reflects the preference change of shopping abroad.

The reporter saw in a duty-free shop in Tokyo that the products such as facial mask, hand cream and eye cream were sold out by Chinese tourists and merchants had to "restrict purchase" to Chinese tourists.

In some European supermarkets, knives, spatters, washing powders, kitchen cleaning towels, food preservative boxes, children's toys are all the first choice for Chinese tourists to shop.

Ms. Wang, who works in a bank in Shanghai, spent 40 thousand yuan on shopping in Tokyo during the national day. Apart from buying medicine and furniture supplies, she also bought the electric rice cooker, toilet lid and other Chinese standard items to go shopping in Japan.

A customs officer said, generally speaking, the agency cost of overseas purchasing accounts for about 10% of the commodity price, but even so, the price of overseas purchasing goods is still only 70%~80% of the domestic price, which has a strong attraction for consumers.

Reason: "domestic demand outflow" reflects industrial dilemma.

It was originally robbed of large high-end goods, and now it is robbed of small necessities. This is not only a price problem, but also reflects the design, durability and business model and environment of "made in China".

Some data show that watches, bags, clothing, wine, electronics, these five brands of high-end consumer goods 20 brands, the mainland market prices are much higher than in Europe and the United States.

In addition to tax, retail price includes at least operating costs such as channels, rent and so on.

For example, the goods purchased in duty-free shops in Hainan are still more expensive than foreign countries. Even if New Zealand imported milk powder is free of duty in China, the price of Chinese milk powder is still low in the world.

Wang Yuqing, head of the Department of tax education and research at the Shanghai Jiao Tong University School of overseas education, said.

In addition, the development of domestic high-end retail industry is lagging behind, leading to a backflow of consumption.

The domestic high-end retail industry represented by duty-free shops has not yet played a role in attracting the return of high-end purchasing power.

Fundamentally, it reflects that there are many deficiencies in China's high-end retail industry and industry in coping with "consumption upgrading".

Experts point out that along with the improvement of the price level, many "made in China" price increases, while the quality and brand image have not been promoted simultaneously, resulting in a "price performance" reduction, and "made in China" is insufficient.

Reporters have studied the child car safety chair industry, dozens of safety seat brands, in addition to Kiddy and other well-known foreign brands, many brands have claimed that they have the United Kingdom, France, Italy and other "blood".

Many of them are registered brands abroad, but products from design to production and processing are completed in China.

Response: "made in China" calls for "craftsman spirit".

On the one hand, it reflects the huge consumption potential of our people. On the one hand, it reflects that the development of China's retail industry and manufacturing industry can not meet the requirements of "consumption upgrading".

Experts said that upgrading the consumption of the public forced the pformation and upgrading of the national industry.

Only by innovating consumer goods, increasing the effective supply of quality products, and establishing a diversified supply system can we meet the personalized and diversified consumption needs of consumers and guide the return of "international sweeps".

In April this year, the State Council asked the relevant departments to reduce import tariffs and excise taxes on the basis of scientific assessment, to increase and restore duty free shops at the ports, to expand the duty free varieties reasonably, and increase a certain amount of duty-free shopping volume.

"To solve the problem of consumption outflow, we must focus on two aspects of supply and demand."

Zhou Ting said that in terms of supply, the quality supervision and technology level should be improved; in terms of demand, the tax relief of domestic commercial and trading enterprises should be promoted, and the direct and indirect taxes in circulation should be reduced, so as to reduce the terminal price.

Zhao Ping, deputy director of the consumer research department of the Ministry of Commerce, said that in the future, China's tax exemption policy should be open to the Chinese people at the same time, promote tax exemption business in a variety of ways, and develop the city duty-free shops in the main commercial cities with the majority of domestic outbound tourists, allowing the outbound Chinese people to shop in the city's duty-free shops.

"Made in China" only keeps calling for the spirit of artisans, constantly improving product quality, service level and brand marketing, so that more consumption can stay in China.

Chen Lifen, an Associate Research Fellow of the Ministry of Commerce, said.