The Main Force Of Cross-Border Electricity Supplier Growth Is Clothing And Consumer Electronics.

The latest 2015 China electricity supplier report "Internet branding and brand internet" shows that in 2014, China's online retail market penetration reached a record high of 11%, reaching 2 trillion and 900 billion yuan in total.

It is expected that by 2020, online penetration will further increase to 22%, up to 10 trillion yuan.

At the same time, consumers' awareness of the pursuit of quality brands and products has gradually increased.

The report considers that

It is expected to contribute a higher share of total online consumption and is expected to achieve a compound annual growth rate of 30%, which is expected to reach 1 trillion in 2020.

Among them, food and maternal and child products will lead to growth, and the compound growth rate will exceed 30% by 2020.

In view of China's special consumption environment, those categories that emphasize safety, such as food and maternal and infant products, and larger categories at home and abroad, such as

And consumer electronics have become the main force of online cross-border purchases.

Online shopping consumers' awareness of quality brands and products has gradually increased.

The report points out that early

Pay more attention to prices, leading to the trend of non branding in both online and offline sectors.

Today, this phenomenon has changed significantly.

According to Eri's survey of online shopping users in 2014, 48% of the respondents chose product quality as a factor in online shopping, which even exceeded the price, becoming the most important factor.

Ding Jie, a global partner of the Bain company, said: "China's e-commerce has developed into a brand and quality fair competition arena.

According to the report, the share of B2C in the market share is expected to grow further from the current 50% to 70% in 2020. The main reasons leading to this trend are the following: the increasing brand influence of e-commerce has strengthened its online control capability, and consumers are more inclined to better quality products and services in many choices.

Vertical and brand independent websites are challenging the position of integrated platforms by providing better interaction and services to consumers.