Price Parity Artifact "Double 11" Before Collective Voice.

Take 50 percent off discount as the most eye-catching advertisement.

"Behind the shopping festival, there is another secret.

Reporter survey found that, "double 11" a few days ago, Hui Hui net, meow Megi fold and other "parity artifact" collective failure, until November 12th "double 11" activities after the end of second days coincide to return to normal.

Under the premise of losing the historical price contrast artifact, the huge commodity cluster has created the 90 billion myth of sale.

Previously, the "false price cut" which has been exposed for a while has also made the gold content of "double 11" hit.

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The popularity of price parity devices, on the one hand, is convenient for consumers to compare horizontally between platforms. On the one hand, consumers are helpless about the price of e-commerce platform, but the price parity artifact is still under the control of the electronic business platform.

In fact, a number of parity artifact has a "giant" background, Hui Hui price assistant in NetEase, Ruyi Tao belongs to Taobao, meow meow was folded into 360 capital injection.

"Double 11" came the day before, NetEase's price comparison software benefits.

The official micro-blog announced that during this year's "double 11" period, Hui Hui shopping assistant PC could not display price trends, parity information and identify true and false promotions on Taobao and Tmall pages.

Hui Hui shopping assistant said that the use of other websites will not be affected, and will be resumed in November 16th.

Yesterday, Hui Hui shopping assistant has been reactivated.

In addition to Hui Hui price assistant, a number of parity artifact were aphasia during promotional activities.

Although other parity software did not pass the news of being sealed, but the Beijing Business Daily reporter experience found that "double 11" the same day, such as Yi Tao, meow meow, Hui Hui net, nearly ten kinds of price plug-ins, websites are also unable to use.

Meow meow folded in shop 1, I buy nets and many other websites show "no price", and can not query historical prices.

After the morning bell sounded in November 12th, the gods of price were gradually restored to their original state.

The problem of journalists is not a case. In the relevant forums and QQ groups, there are not only a few of them.

When reporters asked questions about this, dozens of consumers confided their own experiences.

Some consumers said, "double 11" when the cat can only use official software is international practice, "double 11" before and after all the price plug-ins are invalid, not even the "advanced version".

Meow meow folding related personnel said, "double 11" overall traffic is relatively large, individual network slow speed area may load slowly.

Another staff member said that meow mew could not be used and there were many possibilities, which would result in some technical problems that could not be used.

"Parity requires commodity data, and can only be obtained through e-commerce websites. Once the e-commerce website is moving on the data, doing some protective measures will cause trouble to the price comparison software, and it can only be amended along with its rules.

Mew mew break is also insisting on maintaining updates, and strive to maintain the normal use of plug-ins.

Prior to this, Tmall announced in November 5th that it would strictly investigate the price irregularities of merchants who participated in the "double 11" activities, "after the price of the fake price was first raised," and the selling price of goods was higher than the original price during the event.

In addition, Tmall said consumers could report to Tmall once they found that they had a virtual price increase.

However, analysts believe that consumers will be more difficult to obtain evidence if they lose the price checking means.

According to the analysis of the North Institute of Commerce, the demand for price comparison is actually a consumer's expectation of price pparency.

To change this, regulators need to cooperate as an electronic business platform and brand players. What is more important is to correct the concept of making money through asymmetric information, and really make profits to consumers and promote the healthy development of the market.