Shenyang Taiyuan Street Battle Double Eleven Set A Good Record

The double "11" line that has just passed is a battlefield of four smoke and smoke. Instead, the eleven shopping arcade of Taiyuan Street business district in Shenyang has formed strategic alliances and joined forces on the front line.

The "double eleven" has given unprecedented incentives to consumers, so that consumers can feel the competitive advantage of the Internet business providers, and the shopping experience that the Internet providers can not achieve. They will issue a huge sum of red packets totaling 100 million yuan.

We even saw the industry giants such as Wanda and Gome.

With the changing times, the business of a city has also left a deep impression.

In the absence of material life in 80s, Taiyuan Street attracted many merchants by virtue of its unique geographical advantages.

Medical equipment and large department stores began to take shape at this time.

"First come to Zhongxing, then go to pool business" has become an invisible slogan.

The "department store" business became the most distinctive mark of the time, and laid the commercial pattern of Taiyuan street in advance planning.

Taiyuan street from a dirt road was once the pride of Shenyang people.

The century old street, which carries the dream of countless commercial retail enterprises and fashion personages, has been the focus of numerous commercial enterprises from the West Fourth Street of the Russian occupation period in the late nineteenth Century to the early twentieth Century, the spring day of the Japanese invasion and the Taiyuan street today.

In 1987, the historic curtain of Zhongxing commercial building set off the beginning of the most prosperous era of Taiyuan street.

In the following 20 years, the new world, Parkson, yishdan, New Mart,

The United States and the United States...

Many well-known domestic and foreign commercial enterprises stop here.

From the high and complete Zhongxing to the exclusive new world, from the fresh Japanese style of Yetan to the Wanda Plaza of dining and entertainment, the format covers all the consumers in Shenyang.

In 2010, commercial complexes along the Golden Corridor entered the market one after another, as well as the rapid development of Tiexi, Huanggu, Hunnan and other emerging business circles, and the passenger flow of Taiyuan street was continuously diverted.

If we say that the closure of Shun Shun department store and Wuzhou square in 2009 is due to planning defects and scattered sales.

In 2010, the US and US Department stores located in the high-end niche were caused by unacclimatization and improper location.

Then, in 2013, the closure of the Shenyang store and the New Mart shop in Japan really revealed the inevitable downward trend of this old business street.

However, the doom is far more than that. In the second half of this year, the two big retail giants of new world department store and Hualian Commercial store have also exposed the news of closing shop, which has cast a shadow over the already existing Taiyuan Street business circle.

The decline of the hundred years' business circle is obvious, and the industry giants are losing their jobs. The geometry of Taiyuan street has become a topic for everyone in the industry and ordinary consumers.

The business circle is about 2.2 kilometers long and about 1.6 kilometers wide, with a total area of about 3.52 square kilometers, but its core position is still a section of the middle pedestrian street.

However, this paragraph is not coherent.

With the renovation and traffic planning of Chunghwa Road, the pedestrian street at the north and south ends of the road is no longer accessible from the ground.

Such a moving organization cut off the Taiyuan Street Pedestrian Street and caused the disjointing of business atmosphere between the north and the south.

In addition, the traffic condition of Taiyuan street has always been poor. "Parking difficulty" has become a common problem for consumers who come to Taiyuan Street business circle.

The homogenization competition in shopping malls makes consumers feel tired.

The newly opened commercial projects are relatively blind, and do not have their own unique positioning; old projects can no longer meet the needs of consumers, and may also be a significant problem in Taiyuan street and Shenyang commercial real estate.

Coupled with the rapid development of electricity providers in recent years, the traditional department store shopping center mode has been challenged.

In January 16, 2015, Liaoning's largest private business enterprise, Xing Long Da family business group, officially appeared in Taiyuan street, named "Xing long one hundred". It wanted to find the old flavor of Taiyuan Street "one hundred" for the Shenyang people. A 6000 square meter grocery shopping mall was set up on the whole floor.

The sales form returned to the old age of non-staple food, and the cash delivery method of hand handers allowed the non-staple food and buyers to be zero distance.

Efforts to recall the old memories and good feelings of Taiyuan street.

In addition, as the largest modern shopping mall in Northeast China, the revitalization of Wuzhou Commercial Plaza has been launched, and the project has been upgraded to create a "Shengjing cultural mall" project.

Five continents

(original Shun Shun department store) will be pformed into a 24 hour bookstore, and its business model will be similar to that of Taiwan's well known bookstore.

After the completion of the project, it will become a complex cultural and commercial project integrating bookstores, exhibitions and creative culture, and will become the largest comprehensive cultural mall in Northeast China.

The future Taiyuan street should also strengthen the links between the shopping malls in the business circle, give full play to the advantages of the commercial street, and promote the competitiveness of the entire business district by the planning effect of the commercial street.

Differentiated management and project characteristics will become a breakthrough in Taiyuan Street commercial project competition.

Constantly improving the overall brand quality and operation, business market development tends to be standardized, service-oriented and internationalized.

Shenyang's "Shengjing" reputation!