Shanghai Shang Pin Home Decoration Exhibition To Deepen The Home Market And Promote Market Pformation

Winning by quality, Shanghai Shang pin home exhibition explores new market direction

With the improvement of the living standard of the people, the consumption demand has also risen, and the fundamental changes have taken place. This change is manifested in all aspects of people's life.

At the same time, the demand for household products has shifted from the practical to multifaceted.

Therefore, as a professional platform for one-stop shopping of medium and high-end household products, Shanghai International Exhibition of home furnishings and interior decoration.

"At the first time, we will show the latest trend and products of home decoration market, leading the market and trend of home decoration market.

This year's Shanghai Shang pin home decoration exhibition will be held in the New International Expo Center from 4 to 6 August 2016. At present, the preparatory work has been carried out in an all-round way, deepening the domestic market, promoting market pformation, and leading the mass consumption from extensive to quality oriented.

In the era of industrial upgrading, consumption upgrading and demographic changes, Shanghai Shang pin home decoration exhibition is looking forward to usher in a new change in the home market and lead the home market into a new stage of development.

In the last exhibition closed in August 8, 2015, more than 500 exhibitors at home and abroad exhibited a fine and gorgeous high quality home feast in the exhibition area of 25000 square meters.

Home creative products, food and kitchenware, fashionable gifts, home decoration, leisure travel, small appliances,

And so on.

According to incomplete statistics, 19982 buyers from Germany, Korea, Japan, Hong Kong, Macao, Taiwan and other countries and regions gathered at the exhibition site to visit the procurement.

In the complex and grim market situation, buyers are in stable condition, and many top global purchasing giants are on schedule.

Demand is the highest, innovation wins the market.

In the face of the Chinese consumer's pursuit of home products from "use" to "good use and good-looking", this trend has also helped exhibitors to keep pace with market demand, create creativity, design more than the design, the mix of traditional and modern elements, the compatibility and serialization of products in Shanghai, and the exhibitors have made the most accurate and accurate interpretation.

Mr. Lin Yuming, deputy general manager of Guangzhou Meng Meng home Stationery Co., Ltd., said: "reasonable booth planning and site layout has improved the overall quality of Shanghai Shang pin home exhibition. We also made full use of the platform advantages of the exhibition, and made innovations through product design, color matching and cultural integration. The company exhibited a large number of newly designed product lines on the spot, and met many professional buyers on the first two days of the exhibition."

The potential of the home market in East China has been endorsed by many exhibitors from foreign trade to domestic outlets. Mr. Liu Hao, Sales Team Leader, Wang Tianjin, the first exhibitor of the Australian Leather Co., Ltd., said: "our products are mainly for high-end consumers, and have great potential in the high-end home market in East China represented by Shanghai.

At the exhibition site, we have brought together a large number of creative and well designed household products. Among them, high-quality foreign products are especially popular with consumers. The Australian made leather products this time is widely praised by buyers.

Mr. Li Liang, general manager of Guangzhou Yi Le Trading Co., Ltd., who has participated in many exhibitions, said excitedly: "at the Shang pin home exhibition in Shanghai, we contacted many stationery buyers from Ningbo, Shanghai and other places. Not only that, we also established initial contacts with buyers of many hotels, clubs and creative fairs.

China

The long-term potential is still there. We are very optimistic about China's home market. "

Fierce competition, professional buyers lead the industry wind direction.

In 2015, when the global market was weak and the economy of the industry was grim, the Shanghai Shang pin home decoration exhibition, with the stable passenger flow and effective buyers of high quality, had won the "quality" to ensure the maximum benefit of the exhibitors.

In the three days of the exhibition, a large number of professional buyers came from various wholesalers and department stores. The atmosphere involved in purchasing products was related to related products such as home decorations, gifts and outdoor products.

Fu Chunnian, the head of the Shanghai Yangpu Construction Co., Ltd., who is the third time to visit and purchase, said: "visiting the Shanghai Shang pin home exhibition is mainly to purchase some creative and characteristic products. The exhibition will not fail to meet expectations. Every time it brings me a lot of surprises, this year's exhibition will bring together a lot of outstanding domestic brand products, and there are also many brands that can be bought abroad."

Mr. Tang Zhihao, director of marketing department of Qian Jing porcelain home Museum, was impressed by the layout and high quality exhibits of the exhibition. He said: "the centralized display of exhibition brands allows me to find a lot of products and enterprises that meet the needs of procurement in a short time, which has improved the efficiency of trade between buyers and sellers. At present, I have already made preliminary discussions with some ceramic tableware and crafts exhibition, and have achieved fruitful results."

Innovation and pformation, big coffee gathering to explore new directions

Rich and colorful activities of the same period have always been a highlight of Shanghai Shang pin home decoration exhibition, presenting various theme exhibition areas.

As the characteristic exhibition area of the exhibition, "APEC state banquet ceramic exhibition area", specially invited the famous brands such as Yinfeng, Gaochun, Huaguang and other famous international brands. The exhibition area completely reproduced the grand banquet at the APEC summit, showing the extraordinary quality of Chinese kitchen products.

Both the audience and the people in the industry have highly praised the exhibition area.

"The trend of thought has penetrated into all sectors of the industry, and the hot market of mobile Internet has been constantly changing. This exhibition is in line with the trend, focusing on the change of industry channels, inviting many industries and big coffee, organizing a number of forum activities, and discussing with the audience at the same time the impact of the Internet on the industry and the marketing examples of experiential shops.