Yintai Shopping Festival Online And Offline Usher In Double Feng Line Situation Better

A few days ago, Yintai business released the 2015 "China Shopping Festival" battle report.

It is reported that in the 6 days from November 11th to November 16th, the total business of Yintai business reached 1 billion 500 million yuan, an increase of 8% over the same period, and 150 million of online sales. On the double 11 day, the sales volume of Yintai group reached 284 million, an increase of 42% over the same period.

It is understood that during the shopping festival, Yintai launched the slogan "Yintai Tmall price, Tmall Yintai goods" slogan, launched the price integration on line and offline, it is understood that 60% of the brands can achieve the same price on the same line, including

Zhou Shengsheng, BELLE, attachment, GXG, YOUNGOR, JACK&JONES and so on.

While in

Yintai goods, Yintai actively promote offline online commodity integration, Yintai stores more than 500 brands, 100 thousand SKU, compared to the "change" online goods.

It is worth mentioning that Yintai has said that if consumers buy more goods in the physical store than the price on line, Yintai will pay the difference.

In fact, it is understood that this time

In the meantime, Yintai has compensated 70 commodities, with a compensation gap of about 10 thousand yuan.

In addition, it was also learned that during the shopping festival, the traffic flow of the lower gate of Yintai line reached 8 million, an increase of 12% over the same period.

Statistics show that at this China Shopping Festival, there are many retail businesses including Yintai business, big business group, Wangfujing group, Century Golden Flower, Ginza group, Tianhong mall, commercial capital, Xing long family, big RFA, BBK, Jia Jia Yue, and so on.

It is reported that the 6 day of Shopping Festival, Yintai online offline sales amounted to 1 billion 650 million yuan, of which 1 billion 500 million yuan offline, online 150 million yuan.

On the day of double 11, Yintai group's sales volume reached 284 million, an increase of 42% over the same period last year, and sales of Yintai network were 70 million, an increase of 75% over the same period last year, and the mobile terminal accounted for 52%.

It is worth noting that, for Yintai double 11 day results, intime business CEO Daniel Chan said that the turnover exceeded its expectations.

In addition, Daniel Chan also said that this year, Yintai online sales will account for 6%, and tomorrow will reach 15%.