Double Eleven Return Tide! Ali Refutes Double 11 Return Rate Of 63%

Double eleven express warehouse explosion severely chopped hand party Tucao receiving difficult

Ali denounced 63% return rate as rumor

Up to now, 94% of the double eleven orders have been issued, some have been signed, others are in the hands of express companies.

In 2015, "double eleven", Tmall once again refreshed the electricity supplier's single day revenue record with a score of 91 billion 217 million yuan. After the double eleven revelry, some problems began to emerge, and the words "delivery, return, and other goods" frequently appeared. What kind of experience were those known as "chopping hands party"? And what kind of test is the first double eleven since the real name system was implemented in express industry?

To this end, the reporter interviewed a number of consumers, businesses, and courier companies, listening to them to talk about this year's double eleven experience.

Courier business doubles

It is understood that the number of double eleven Tmall sales, known as singles day, has risen from tens of billions of dollars in 2012, and its number has risen year by year. The turnover in 2013 is 35 billion yuan, while in 2014 it is 57 billion 100 million yuan. This year, the target of double eleven to 100 billion yuan is approaching, and it ends up at 91 billion 217 million yuan, which is only one step away from 100 billion yuan.

However, while double eleven creates huge turnover, the problem of express industry is increasing.

Although the express business of our country is showing a geometric growth, the courier is still in a state of confusion in the face of a large number of shipping documents.

The reporter saw a dispatched member from Jingdong in Beijing's Da Liu Shu Road, facing the numerous express, he reclassified it. Although the temperature in Beijing was very low, he still did not fear cold and classified it.

In the view of some couriers, the increase in business volume can bring income growth, so this hard work is nothing.

It is reported that the number of express delivery received by double eleven this year is more than doubled compared with that of last year.

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Yuantong express, a courier, told reporters that the delivery volume doubled after double eleven.

Similarly, Pepsi Huitong's courier also said that double eleven period express doubled.

"Most of the goods we send are still 10 to 10, and the current stock is not very large."

PepsiCo remittance express to the Securities Daily reporter said.

It is worth noting that the new regulation of the express industry requires that the special operation of the postal channels should be carried out nationwide since November 1st, and the three measures of "sending and receiving inspection + real name receiving + sending" will be fully promoted.

But at present, the express real name system is not ideal in the implementation process.

According to a reporter's investigation, it was found that due to the delay in sending and receiving verification documents, the very busy courier just used his cell phone number to confirm his identity and rarely verified his identity card.

"I just received it today.

The courier didn't ask for his identification.

Ms. Xie said in an interview with reporters that many of the couriers not only do not verify their identity, but some do not deliver them. They will specify a location for consumers to pick up.

For Ms. Xie, things in the industry view, mainly concentrated in the three or four line cities, these cities due to the express business competition is not very intense, the courier company system construction, to the courier assessment measures are not perfect.

When our reporter was living in Weifang, Shandong, it was discovered that some courier companies often let the owner go downstairs to pick up the pieces on the grounds that they did not let them enter the residential area.

Ma Junsheng, director of the State Post Office, said that speeding up the implementation of the real name collection and inspection system, promoting the standardization of safety production, strengthening the responsibility and safety of the main body and the sender of the market, and speeding up the formulation of the express delivery regulations and relevant laws and regulations are the future development directions.

We should establish and improve the mechanism of user complaints and linkage, give full play to the role of industry self-discipline and social supervision, set up a blacklist and disciplinary system for illegal and trustworthy subjects, and create an honest and trustworthy market environment.

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Ali said the high return rate is a rumor.

Although it is a normal thing to buy and sell goods in the course of commodity trading, the return rate of Tmall double eleven is almost 63% after the paction volume of nearly 100 billion yuan.

Fermentation within the loop.

"This year, double eleven sold 91 billion 200 million yuan, who knows how much the refund amount has reached, and as at 18:28 yesterday, the return rate was 57 billion 400 million yuan, and the return rate reached 63%."

For the analysis of the above data, in the industry view, the reason for such a high return rate may be related to the "brush list" of merchants' false pactions.

In fact, double eleven not only brings huge volume to merchants, but also for some vertical electric providers in order to get the title of the first industry, and spoil blood eleven, and this competition has won the first title of the industry, but most of them are huge losses, and the word "brush list" has become the query point of mutual tucking between enterprises.

However, for Tmall double eleven return 57 billion 400 million yuan, return rate as high as 63% words, Alibaba responsible person in an interview with reporters said, "this is slander rumors."

In his view, many consumers have not yet received the goods, so how can it be returned?

PepsiCo remittance express for consumers on the issue of goods, this year's double eleven received during the return is really unnecessary, but not much.

Explosive warehouse severely chopped hand party vomit bad harvest difficult

During the interview, although the courier said that there was not much inventory in the warehouse, the statistics from rookie network also showed that up to 9 a.m. in November 17th, more than 94% of the logistics orders had been shipped, and 240 million of the packages were completed, and all the indicators were significantly higher than the same period last year.

However, many consumers still do not receive anything from them.

Compared to the trouble of returning goods after receiving the goods, Ms Wu's trouble is that the merchant has not shipped yet.

"I bought a sweater of" brother "brand at twelve point zero two o'clock in November 11th," she told reporters. "Until today, there is no shipment yet. Every day, I remind the delivery on the phone.

In addition, Ms. Gao bought something in November 8th eleven years ago, and has not received it for half a month.

According to the information provided by the logistics provided by her, the product was sent from Wuxi in November 8th. The express mail arrived at the Beijing distribution center in November 10th. In November 11th, the Fengtai Beijing flower fragrance bridge battalion dispatched is sending you a piece.

However, in November 16th, Ms. Gao and Yiyi snack house.

The dialogue on food shows that the double eleven has brought great challenges to the express industry. Although the courier company has made a plan ahead of schedule, the delivery rate is still insufficient.

The dialogue between Yiyi snack house and Ms. Gao showed that "the shipment just caught up with double eleven and broke the warehouse, so I helped you pfer the express."

At the side of this reporter, some colleagues have already got eleven double grab goods, and some colleagues have said they do not know where the goods card is.

However, the Alibaba responsible person told reporters that as of now, 94% of the double eleven orders have been issued, some have been signed, others are in the hands of the express company.