3D Printing Will Become A New Opportunity For Sports Shoes Industry.

In most people's mind,

It is a very cutting-edge technology. It only exists in high and new technology fields. In fact, 3D printing is not new. It is made from aircraft, architecture and other heavy industries to clothing, accessories and toys customization, especially the customization of sports footwear, sports shoes and sports socks. 3D printed shoes have already penetrated into the fashion industry, top fashion exhibition and people's daily life in developed countries.

As a brand new way of manufacturing, 3D technology printing sports shoes is bringing a profound impact on the traditional sports shoes manufacturing industry and market shape.

Based on the characteristics and extended advantages of 3D printing technology, sports shoes manufacturing industry has been committed to industrial pformation and upgrading in recent years. It has widely applied 3D human body measurement technology, mass customization technology, rapid manufacturing technology, one molding technology, biological and adaptive technology and other high and new technologies, forming a certain application basis.

At the same time, 3D printing and manufacturing are getting more and more attention in many countries. Some European and American sports shoes manufacturers and their brands have established 3D printing technology industry alliance, and have also formed a new market structure.

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Without the ability of development and innovation, it will not be successful internationally, nor will it be competitive in the field of sports shoes.

According to the latest reports in the financial times, Adidas and Nike have applied 3D printing to the field of production.

Now the world's three largest 3D printer manufacturers -- EOS of Germany, 3DSystems of the United States and Stratasys of the US Israeli joint venture, have already appeared on the customer list of new 3D printers, including Reebok, New Balance, Puma, FIE, UMBRO, back-to-back, Diadora, Lotto and other world famous sports shoes brands.

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Whether a pair of sports shoes can "give full play to the wind" depends on how to put people first.

From running, leisure and football three sports shoes to basketball shoes, tennis shoes, golf shoes to yoga shoes, fitness shoes......

People's sports are becoming more and more abundant. Only when footwear innovation technology and sports are truly integrated into people's lives, will the sports shoe industry get a steady stream of development momentum.

According to the statistics of consulting firm Wohlers Associates, the sales volume of global 3D printing products (equipment + services) has reached US $4 billion 540 million in 2014, of which 3D print sports shoes (equipment + services) market share is only 500 million ~7 billion.

The agency expects that in the next ten years, the 3D printing market of the global sports shoes industry will expand at an annual rate of 25%~40%. It is estimated that by the year 2024, the 3D printing market of the global sports shoe industry will reach 8 billion ~150 billion dollars.

According to the Frost&Sullivan's long-range research information, it is estimated that by the year 2030, the 3D printing market of the global sports shoes industry will reach 20 billion ~300 billion US dollars.

International Financial Services Company Morgan Stanley also reported in a recent report that the 3D print sports shoes market will be one of the most promising industries in the next ten years.

This means that Nike, Adidas, Reebok, Puma and other world sports shoes brands with different market share will launch a wave of "3D fishing gold".

In today's global sporting goods market, the international retail sales of football shoes are about $5 billion 500 million, running shoes are about $12 billion, and casual footwear is about $15 billion, of which only a small part of the 3D print sports shoes market is available.

Professor Enrique Monod, chief consultant of Research Institute Frost, pointed out that the consumption of the global 3D printing sports shoes market has just started, but with the change of people's lifestyle, the market is printing 3D.

The demand will grow rapidly, which will bring great opportunities to the industry.

The industry is now in the stage of change, and the market will gradually be concentrated in the hands of a few brands. In the future, the top 7~8 sports shoes brands in the global sporting goods industry will have great opportunities.

It is foreseeable that in the future, sporting goods manufacturers around the world will continue to expand the shelf of 3D print sports shoes in order to meet the increasing market demand.

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In the development of 3D printing sports shoes market, private customization is only a game of rich people, such as clothing, jewelry and other industries to serve and seize high-end customers.

However, with the increasingly fierce competition in the sports shoes market and the continuous development of the Internet, the entry into the 3D customized market of the sports shoes network will also be the inevitable action of the major manufacturers and their brands. After all, it has huge market potential.

Previously, Adidas's personalized 3D design online community, Reebok's monopoly shop 3DNew and so on, sounded the horn of the international brand to enter the sports shoes network 3D customized market.

Recently, the 3D printing sports shoes chain store in Leuven, the Amazon 3D printing mall, the Officeworks3D printing experience center, and the Standard Innovation personal sports shoes 3D EA store have also been opened to provide consumers with some more fashionable personalized 3D printing services.

From the perspective of public information, 3D customization, represented by sports footwear, is still at a relatively early stage.

But for a long time, the traditional production mode of scale and standardization has been convenient for manufacturers, but it has virtually suppressed the personalized demand of consumers. This will inevitably make the sales of the entire footwear market affected and the stock will increase substantially.

Internet 3D customization has improved the user experience to a certain extent and has met some personalized needs. "Network DIY design +3D printing" will definitely attract many young players, who are also the future target customers of sports shoes brand.

If we continue to develop and improve the technology of web 3D customization, the development space will be very broad.

As Francois Palus, chief operating officer of PPR group and Puma Group Chairman Jean Jean, said, "the logo era is gone forever. Now and in the future, if we want to break out of the sports shoes brand, we must rely on the integrity and fashion value of the product line.

And the "surge" of the 3D printing wave of sports shoes is the key link. Therefore, there will be a less orthodox brand style of Internet 3D customization.

If you want to take a firm foothold in the complex sports shoes market and go to logo, the stylized network 3D customization is the main trend of development.