Bosideng Sends Surplus Police Down Jacket Business Down Again

Bosideng International Holdings Limited has issued a profit warning. The net profit in the medium term as of September 30th will be significantly lower than the 252 million 700 thousand yuan in the same period last year, mainly because the group took the initiative in the last fiscal year.

The strategy led to a decline in the gross profit of the down garment business.

On Thursday, it closed at HK $0.71. Since Tuesday night, the profit police has dropped 1.4% on two days.

The stock has fallen 32.4% so far in 2015.

This is the second surplus police issued by Bosteng this year.

Due to the core

Sales in the traditional sales season were dismal and new products were reduced. The group's net profit fell by 81% in the 2015 fiscal year ended March 31st, down from 694 million 700 thousand yuan in the 2014 fiscal year to 132 million 200 thousand yuan, and revenues plunged 23.6% to 6 billion 292 million 600 thousand yuan.

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The announcement of the 31st degree showed that the total value of orders increased by 15% in the recent summer order meeting held by the company in 2016.

Among them, footwear orders increased significantly, orders and prices rose by 9% and 14% respectively, mainly due to retailers' impressive improvement in the quality and design of running shoes and comprehensive training shoes.

The notice pointed out that the order value of clothing sales recorded a slight increase, and the profit from the order volume was almost offset by the average price, reflecting the fierce competition in the field of clothing industry.

The growth of orders in 2016 is also the seventh consecutive increase since the last quarter of 2014. The first order conference in 2016 also increased by 15% over the same period last year.

PEAK sports also released the data of the order meeting in the second quarter of 2016. The total amount of orders (calculated at wholesale prices) increased by 10% to 20% on a yearly basis. Among them, basketball and running footwear products benefited from the increasing demand for sports and the increasing use of professional sporting goods, and their orders grew very strongly.

In order to increase the amount of orders, footwear increased by 20% to 30%, the number of units in clothing records increased, the average wholesale price growth, the number of shoes in the record, clothing was recorded as a negative low unit growth.

XTEP's orders for the second quarter of 2016 will continue to improve with respect to the design and technology of footwear and clothing products compared with the first quarter of 2016.

The proportion of XTEP's functional products has gradually increased, accounting for about 40% of the total, and it is expected to reach 50% or more in the future.

From the price point of view, the average selling price of casual shoes is 200 yuan to 250 yuan, while the price of functional shoes is more than 300 yuan.

In the announcements of 31st, XTEP and PEAK, they all mentioned the promotion of the running market to product sales, and running accounted for an important share in the growth of footwear orders.

Running is one of the sports that are not restricted by time and space. It needs to be invested in this sport, that is, equipment.

Therefore, in order to be able to occupy a place in the running equipment market, many enterprises have tried their best to cut the market through different angles.

In this year's sports fair, Anta has launched a running strategy, not only from the field of shoes and clothing into the running market, will also aim at all running related ecological chain.

Zhang Tao, vice president of Anta, said in an interview that Anta will surpass the product limitations of a series of running markets such as shoes and clothing, and enter into running platforms and running smart wear.