Boom In Mobile Internet Auction

After several rounds of bidding, the luxury can be taken into the arms.

In recent years, fashion people suddenly discovered that there is another way to buy luxury goods -- auction.

In the industry view, the traditional luxury business has gradually declined, luxury goods and auction houses can be hit by fits and starts, because the two cater to the modern people's pursuit of distinctive needs, and will certainly get the favor of the market.

However, luxury auctions, especially luxury auctions on the mobile Internet, still have some problems, including authenticity, value preservation and so on.

Therefore, fashion people need to do enough homework before they participate.

If "luxury + auction" is a fashion symbol, then the "Internet + luxury + auction" is more likely to make people close to fashion.

"After all, not everyone can participate in the auction very conveniently, but through the Internet, they can compete for luxury products at home.

As a result, luxury auctions on the mobile Internet are popular and popular among young people.

Wang Yingying said Christie's handbag accessories online auction business has attracted a lot of fashion attention.

"A package quoted 30 thousand yuan on the counter. I got it online for less than 4000 yuan, and my friends are envious."

Young white collar Liu Shuang said.

"You see, buy bags will also appreciate ah! The existence of Christie's is to make us more motivated to buy luxury!" see a few Hermes clap high prices, "fashion man" Wang Yingying inexplicably happy, "I happen to have similar styles, feel that the family is twice as much."

This summer, Christie's, one of the world's most famous art auction houses, held a handbag auction in Hongkong. Many of the bags were dropped at a high price. One of the purple red crocodile skin diamonds was set at a record high price of HK $1 million 720 thousand (HK $1 million 376 thousand).

although

It is a luxury that is highly sought after, but it is amazing to shoot at such a high price.

This is a popular trend now: luxury handheld auction houses.

Insiders pointed out that luxury auction is still a relatively new concept.

Due to the declining sales performance of the stores, the rising of the electricity supplier channels and other reasons, the traditional way of luxury goods management has been declining, and it is urgent to find new marketing channels.

Wang Yingying told reporters that buying luxury goods from auction houses caters to the psychology of modern people who are willing to accept new things.

"People who buy luxury goods originally pursue something more unique, and the items that are auctioned are even more distinctive, so luxury goods and auction houses are a perfect match."

It is understood that with the increasing popularity of international luxury auction business, not only the famous brand bags, but also luxury goods such as jewelry, watches, famous wines and cigars in recent years, all of which occupy a place in the auction market, among which jewelry is the most popular variety.

For example, Christie's created a brand-new luxury Accessory Department in Hongkong in 2014. This year, the Sotheby's auction house in Hongkong also held an auction of "magnificent jewellery and jade jewelry" in Hongkong, including two antique European royal Jewellery: one is the diamond necklace of the Viscount Cecil Harcourt, and the other is Kendall.

They were shot at HK $12 million 80 thousand and HK $41 million 80 thousand respectively.

According to market research firm Bain & Co. Bain data, the secondary luxury market has a capacity of about 19 billion US dollars and is growing rapidly. The second hand luxury trading platform, Vestiaire Fanny de Copines founder Fanny Moizant, said that only 16 billion clothing in the UK had 16 billion dollars worth of clothing.

The auction of Beijing Rong Bao and other auctions frequently appeared all kinds of luxury goods.

However, some people are puzzled by the auction of luxury goods. In particular, some products are actually second-hand goods. "What kind of local tyrants will buy such expensive second-hand products?"

In this regard, Wang Yingying believes that, apart from the purpose of collection, and other "second-hand goods" is different, even if it is used at ordinary times, second-hand luxury goods will not make people feel uncomfortable.

It may also make the object more attractive due to the previous master's taste or the story he once had.

After merging with the Internet, the luxury market is expected to regain its vitality.

1stdibs is one of them. The Internet Co, inspired by the Paris flea market, pioneered cooperation with independent antique dealers to assemble antique furniture, artworks and other luxuries. These items are from trusted dealers, which have gradually become the preferred online shopping platform for interior designers and private collectors.