Children'S Format Has Become The "Tang Seng Meat" In The Eyes Of Businessmen.

At present, the theme of children's business in Lanzhou market is not very common, but this kind of "family stay consumption" that accords with the traditional Chinese style has made Lanzhou businessmen see the siphon effect brought about by children's formats.

It can bring a large number of family oriented consumers to shopping centers, and form a continuous regular customer group.

At the end of last month, our country carried out for more than thirty years.

Completely untied, at the same time, the fourth baby boom has also arrived. Children's consumption for a long time will be a common concern of children's brands and shopping malls.

According to a survey published by a commercial real estate research center in China, as of 2015, the total area of children's business in China reached 9 million 161 thousand square meters, an increase of 5.38 times compared with 1 million 434 thousand square meters in 2011, and the proportion of shopping centers increased from 5% in 2011 to 15% in 2015.

It can drive the whole family to consume this characteristic, making children's business a magic weapon for the retail industry to get gold.

It has gradually become the "standard" of new shopping centers and shopping malls.

Where do the kids go?

On the weekend, the 3 floor of the Hualian Commercial Building in Beijing is crowded with parents who accompany their children to play. A parent plays with their children while another parent sits on the waiting chair outside the amusement park, forming a unique landscape.

"Grandma and grandma are inside, so we can just go around."

Ms. Li, 30, told reporters that every time she came here, she would browse around the shops: "see if there are any products that are suitable for children, if there is a suitable one."

Besides the Hualian Commercial Building, some famous stores in Lanzhou have also strengthened the matching of children's formats.

In the past year's adjustment, Hsin Da department store has constantly increased the proportion of children's formats. Kaplan ballet school, chigal art school, Lego experience center, Adventure Park, Adventure Island and other institutions have settled here to become a new consumption growth point of Hsin Da department store; the national chain store chain has also introduced the national chain of ten thousand child Kingdom, Lego center, Hani Park, playgame, naughty castle, beach paradise, child Kingdom scout development, Zeno International English education, youyo Park, bubble paradise, bubble show children's Experience Hall, DIY manual baking workshop, love baby's SPA baby water,

Toys and other international famous brands are available.

The amusement parks in these arcade are open from 10 a.m., and most of them come from family combinations. There are old people with children and young parents with children. They play for a long time, especially weekends and holidays.

Where are mom and dad going? The 1+N effect of children's formats

Parent child consumption not only brings children, but also their parents.

"When the kids are finished, we'll just turn around and buy some clothes for the season, then have a meal in the mall and go home."

The woman, who is watching the children playing, told reporters.

The mode of "playing with children and shopping with oneself" is common in various shopping malls in Lanzhou.

And this is also the result of businessmen's interest. The 1+N effect of children's formats is also highlighted.

Although the theme of children's business in Lanzhou market is not so common, this kind of "family stay consumption" that accords with traditional Chinese has already made Lanzhou businessmen see the siphon effect brought about by children's formats.

This kind of special consumption with strong consumption and continuity, strong demand for floor and location, has the characteristics of easy to converge popularity, and can bring a large number of family oriented consumers to shopping centers, and form a continuous regular customer group.

"Constantly increasing children's formats, of course, is the effect of one person driving the whole family, attracting family consumption."

Speaking of why it is so important to children's experience projects, Mr. Liu, who is responsible for the planning of a plaza in the city, bluntly pointed out that consideration is still a stimulant to the overall business.

The magic of children's business lies in "one person drives the whole family".

The siphon effect of the children's format makes the shopping centers increase the sales of the market by increasing the proportion of the children's format, and the children's format has become the "Tang Monk meat" in the eyes of the merchants.

"Through children, parents can drive the consumption ability of this generation. Nowadays, the role of" 1+2+4 "modern family pattern in future consumption will become more and more obvious. Children's brands can bring more value-added to shopping centers.

Insiders said that children's format will become an important supporting point in urban complex projects, and its development speed is irresistible.